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McConaughey's bizarre new Continental ad is perfect parody material

So let's say you're running a car company and have a luxurious new flagship sedan and need to advertise it. What do you do? Did you answer with "film a commercial with a barely coherent Hollywood actor standing in a pond?" If so, perhaps you work for Lincoln, which brought back Matthew McConaughey to do another bizarre car ad. It starts with McConaughey and a Continental standing on a body of water. He starts talking about staring (or not staring) at the Conti, and then about sitting in the back seat (or not). The ad then cuts to McConaughey in the back who replies to the McConaughey in the front seat. Presumably, there are two McConaugheys at this point, and the front seat one just laughs in a slightly unsettling manner. He then makes a clicking noise, closes the center console and drives away. You can't make this stuff up. It's thoroughly strange, but we can't say we're entirely surprised. When Lincoln first launched some bizarre ads with McConaughey muttering sweet nothings about the MKC, the company got loads of attention. Admittedly a lot of that attention was to make fun of it, but you know the old saying that there's no such thing as bad press. Lincoln even brought him back for an encore in ads for the MKX and MKZ. In truth, we're also glad to see another bizarre Lincoln ad, mostly because we're hoping for another round of great parodies like the classic Jim Carrey spoof that aired on Saturday Night Live. Check out the ad above to see the strangeness. Related Video:

2020 Lincoln Corsair spied inside and out, ready to replace the MKC

Last year we were told the Lincoln MKC crossover would be renamed the Lincoln Corsair for the 2020 model year. A full exterior and interior redesign is on its way to go with the name change, one we get to see up close and personal here. We were led to believe that the Corsair would take its design cues from the handsome three-row Aviator SUV. That sentiment rings true for the exterior and interior as we take a look at these first spy shots of the smallest Lincoln crossover. The silhouette of the Corsair is near spot-on that of the Aviator's — it's smaller in every way, but styling elements like the grille, taillights, tapered rear window and overhanging spoiler all scream Aviator. Even the wheels look ripped straight from a lower-spec Aviator. We think that's great, because the Aviator is one hell of a looker now that all the camouflage has been stripped off it. Lincoln is bringing its new interior styling to the small crossover too, it appears. The shots we get to see here show that this won't even come close to resembling its redesigned Escape sibling on the inside. Instead, we're feeling Navigator and Aviator vibes all over. The big screen perched on top, chrome everywhere and classy appearance is reassuring; any concern over seeing a Lincoln version of a Ford on the inside should be wiped away with these photos. This interior looks like it's ready for the showroom floor, too. We're thinking you'll likely be able to buy one before the year is done. A report earlier this week shed some light on possible powertrain options we could see on this crossover related to the Ford Escape. A 2.0-liter Ecoboost engine is likely to be the base option, while the 2.3-liter Ecoboost will remain as an upgrade. The possibility of a plug-in hybrid version looms, though. With the Lincoln Aviator going that route, an electrified option for the smaller crossover could prove appealing for some buyers not wanting to pony up for the big Aviator. A reveal for this crossover should be coming soon at this rate, possibly even at the N.Y. Auto Show in April this year. Related video:

Ford hybrids getting update to improve fuel economy

Ford has announced that it is introducing "calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-Max Hybrid, 2013 Ford Fusion Hybrid and 2013 Lincoln MKZ Hybrid."
We can speculate that these changes are at least due in part to lawsuits over mileage claims of hybrid vehicles. The automaker is enhancing 2013 models starting in August by raising their electric cruising speed to 85 miles per hour from 62 mph, optimizing the use of active grille shutters and the climate control system, shortening the engine warm-up period by 50 percent and reducing electric fan speed to minimize the fan's energy consumption.
It bears mentioning that Ford is doing pretty well in the US electrified vehicle market this year. The company claims to have grown its share in the segment by 12 points to 16 percent while taking a high number of Toyota Prius trade-ins in the process. Conversely, Toyota has experienced a five-percent drop in new-Prius sales over the same period. Additionally, Ford states that it has increased its share of the US vehicle market by one percent this year, more than any full-line automaker.