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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Ford issues recalls for Fiesta, Fusion, E-Series, and Lincoln MKZ

Ford has issued two new safety recalls for North America. The first covers certain 2014-15 Ford Fiestas, 2014-16 Ford Fusions, and 2014-16 Lincoln MKZs with doors that might not close properly. The second pertains to 2021 Ford E-Series stripped chassis and cutaway vehicles with a wiring harness that might chaffe and expose important wiring.    Ford is recalling 268,343 Fiesta hatchbacks, Fusion sedans, and MKZ sedans across the United States, Canada, and Mexico, with 248,912 of the affected vehicles located in the U.S. The recall says the "latch pawl spring-tab design" could crack in locations where the temperature gets too hot. If the tab breaks, the door might not shut. Or, worse, the door will shut temporarily and reopen once the vehicle is in motion. As a fix, Ford dealers will remove and replace the side door latches. In a separate recall, Ford is targeting 3,631 2021 E-Series stripped chassis and cutaway vehicles. These vehicles could have frame-mounted wiring harnesses that could deteriorate and break due to rubbing on the frame. If the chaffing wears down the harness, wiring for the fuel, trailer tow, and antilock braking systems could be exposed and damaged. In the worst-case scenario, the damage to the fuel pump wiring could cause the pump to stop working, which could stall the vehicle.  Those with affected E-Series vehicles should bring them in to dealerships for inspection. If there is no damage, technicians will add anti-abrasion tape over the area and "ensure clearance to surrounding components." If the harness is damaged, the wiring will be spliced and fixed, then anti-abrasion tape will be added. Ford also issued a third recall, but it is specifically for the Canadian market. On 54,292 examples of 2006-10 Ford Fusions, 2006-10 Mercury Milans, and 2006-10 Lincoln MKZs, a valve inside the hydraulic control unit might stick open. According to Ford, this could result in a longer brake pedal travel, which could possibly create dangerous situations if the driver is unaware. Dealerships will inspect the control units and replace those that are defective. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Ford Bronco and Bronco Sport Leaks!!

Ford recalls Explorer, Flex, Taurus for parking brakes

Ford announced a recall of nearly 8,000 vehicles spread across a broad range of models for a faulty parking brake, which might not engage fully. The automaker has not received any reports of accidents or injuries resulting from the issue. The recall affects certain examples of the 2015-16 Ford Explorer, the 2015 Taurus, and the 2015 Flex. The 2015 Lincoln MKS and MKT are also included in the campaign. The vehicles in question were assembled at the company's Chicago and Oakville (Ontario) plants from May 4 to May 23. All told, 7,165 of the affected vehicles are estimated to be in the United States, with another 799 in Canada, and a solitary example in Mexico. In order to address the issue, owners are asked to bring the affected vehicles their local dealership, where technicians will inspect the vehicle and where necessary, replace the parking brake control assembly. Jul 22, 2015 | DEARBORN, Mich. Ford Issues Safety Compliance Recall in North America DEARBORN, Mich., July 22, 2015 – Ford is issuing a safety compliance recall for approximately 8,000 vehicles in North America, including certain 2015-2016 Ford Explorer, and certain 2015 Taurus and Flex, as well as Lincoln MKS and MKT vehicles for an issue with the parking brake. In these vehicles, the parking brake might not engage fully, which is a compliance issue with FMVSS 135 regarding brake systems. Ford is not aware of any accidents or injuries associated with this issue. Affected vehicles include certain 2015-2016 Ford Explorer vehicles built at Chicago Assembly Plant, May 4, 2015 through May 23, 2015; certain 2015 Ford Taurus vehicles built at Chicago Assembly Plant, May 4, 2015 through May 23, 2015; certain 2015 Ford Flex vehicles built at Oakville Assembly Plant, May 4, 2015 through May 23, 2015; certain 2015 Lincoln MKS vehicles built at Chicago Assembly Plant, May 4, 2015 through May 23, 2015; and certain Lincoln MKT vehicles built at Oakville Assembly Plant, May 4, 2015 through May 21, 2015. There are 7,165 vehicles in the United States and federalized territories, 799 in Canada and one in Mexico. Dealers will inspect the vehicle and, if necessary, replace the parking brake control assembly at no cost to the customer. Related Video: Featured Gallery 2016 Ford Explorer View 30 Photos News Source: Ford Recalls Ford Lincoln Crossover Sedan ford flex lincoln mks lincoln mkt