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2015 Lincoln MKC priced from $33,995* [w/poll]

Mon, 16 Dec 2013

Looking to build on the momentum it struggled to establish with the MKZ, Lincoln recently unveiled the production version of its all-new MKC last month at the LA Auto Show. With a proven platform shared with the Ford Escape and striking design, the 2015 Lincoln MKC goes on sale next summer ready to take on the ever-expanding world of luxury compact crossovers. Breaking into this new segment, Lincoln has priced the MKC aggressively as one of the least-expensive offerings in its class, starting at $33,995 (*including destination charges).

At that price, the 2015 MKC costs a little bit more than a fully loaded 2014 Ford Escape Titanium and is just slightly less costly than the Acura RDX and Volvo XC60. More importantly, it's thousands less than Audi Q5, BMW X3 and Mercedes GLK-Class. The MKC will be offered in three trim levels for now – there is still no more information about Lincoln's new Black Label products – ranging from the base Premiere up to the range-topping Reserve.

The Premiere will come standard with features like active grille shutters, push-button start, remote start, dual-zone climate control and heated front seats, while the midgrade Select starts at $37,225 and adds upgraded 18-inch wheels, ambient lighting, daytime running lights and a steering wheel featuring Wollsdorf leather. The top-shelf Reserve trim level starts at $40,930 and brings even more luxury features including the panoramic roof, navigation, cooled front seats and wifi access.

The full range of models offer all-wheel drive for an additional $2,495, while Select and Reserve trims can add the 2.3-liter EcoBoost four-cylinder for $1,140. All-in, a fully loaded 2015 Lincoln MKC Reserve will list for $49,370. Scroll down for the press release including the full breakdown of standard equipment, options and pricing.


Has Lincoln priced its 2015 MKC competitively?






Lincoln Announces Pricing for All-New Small Premium MKC
Compelling content, supreme craftsmanship available in 2014

-Suggested retail pricing for 2015 Lincoln MKC starts at $33,995, including destination and delivery

-Three trim levels available when Lincoln MKC goes on sale next year

-Lincoln MKC introduces Lincoln Experiences with Approach Detection and an embedded modem that enables the MyLincoln Mobile App. Available features include a 275-horsepower twin-turbo EcoBoost® engine, park out assist, Deepsoft Bridge of Weir leather, Vista Roof®, 19-inch wheels, voice-activated navigation, hands-free liftgate and a host of driver-assist technologies

DEARBORN, Mich., Dec. 16, 2013 – The 2015 Lincoln MKC, the brand's first entry in the small premium utility segment, will go on sale next year with a starting manufacturer's suggested retail price of $33,995, including destination and delivery charges. This is the most accessible starting price point in the segment.

Three trim levels will be available when the vehicle goes on sale: Premiere, Select and Reserve, each offering an array of luxury content and amenities so owners can select features best suited to their needs.

"As the newest entrant in small premium utility, which is the fastest-growing luxury segment, we have to offer our clients a fresh and compelling proposition," said Matt VanDyke, Director, Global Lincoln. "The Lincoln MKC offers the lowest base entry price in the segment as well as a host of first-to-segment features."

The Lincoln MKC debuts with a fully turbocharged lineup featuring EcoBoost® engines. It also introduces Approach Detection, which senses when an owner is near and responds by illuminating "welcome mats" on the ground next to both front doors. Simultaneously, headlamps, taillamps and door handles glow with soft lighting tuned to complement the vehicle's exterior color.

Also standard is Lincoln signature push-button gear shift that controls the automatic transmission.

The 2015 Lincoln MKC with the Reserve package, 2.3-liter EcoBoost Engine ($1,140) and optional all-wheel drive and continuously controlled damping (CCD) suspension ($2,495 MSRP) offers a lower MSRP than similarly equipped entries from BMW, Mercedes-Benz and Audi.

2015 Lincoln MKC standard equipment

MECHANICAL
-Active Noise Control (ANC)
-Electric power-assisted steering (EPAS)
-Electronic parking brake
-15.5-gallon fuel tank
-Hill Start Assist
-Push-button shift
-SelectShift® automatic transmission with paddle shifters
-Torque Vectoring Control

EXTERIOR
-Anodized roof rails without cross-bars
-Body-colored bumpers/fascias, door handles and spoiler
-Bright beltline molding
-Color-keyed exterior antenna
-Dual exhausts with chrome exhaust tips
-Front license-plate brackets
-Front solar-tinted and privacy glass
-Auto on/off HID headlamps with LED signature lighting
-Body-colored, dual-power heated mirrors with memory; integrated spotter mirrors
-Smoked Chrome front grille
-LED signature taillamps
-18-inch painted aluminum wheels
-P235/50R18 tires
Steel mini spare wheel – tire T165/70R17

INTERIOR / COMFORT
-Four-way manual adjustable front/rear headrests
-Aluminum trim on door panel, console and instrument panel
-Dual-zone electronic automatic temperature control (DEATC) climate control
-Power door locks
-Driver and passenger dual illuminated visors with ticket clip
-Driver and passenger seatback coat hooks and map pockets
-Driver and passenger power windows with one-touch up/down
-Enhanced particulate air filter
-First- and second-row floor mats

-Front floor console with storage with two cupholders
-Electrochromic auto-dimming rearview mirror
-Overhead console with sunglasses holder
-First-row seats: 10-way power driver's seat with two-way power lumbar and memory; four-way power front-passenger seat with power recline; heated first-row seats; Lincoln Luxury Soft Touch seating surfaces
-Second-row seats: 60/40 fold-flat split bench with recline
-Leather-wrapped steering wheel with speed and redundant audio controls; manual tilt and telescoping
-Touch LED map lights
-Lincoln Experiences welcome/farewell elements: Lincoln Logo welcome mat; door-handle illumination; Approach Detection; signature lighting fade up

SAFETY / SECURITY
-Four-wheel anti-lock disc brakes
-Dual-stage front airbags
-Driver knee airbag
-Side airbags
-Side air curtains
-Emergency brake assist
-Interactive vehicle dynamics with Roll Stability Control™ (RSC®)
-Lower anchors and tethers for children (LATCH)
-Perimeter alarm
-Rear camera
-SecuriCode™ keypad
-SecuriLock® passive anti-theft system
-SOS Post Crash Alert
-Tire Pressure Monitoring System (TPMS)
-Traction control

FUNCTIONAL
-Two-speed rear wipers with washer
-Active Grille Shutters
-Lincoln Premium Sound System with nine speakers and subwoofer with single-CD/MP3 player; auxiliary input jack; SIRIUS® Satellite Radio (48 contiguous states; service not available in Alaska and Hawaii)
-Cruise control
-Easy Fuel® capless fuel filler
-Front driver and passenger grab handle
-Intelligent Access with push-button start
-Intermittent speed-sensitive front wipers
-Message center with compass
-MyKey®
-Outside temperature gauge
-Four powerpoints: two in front, one in rear, auxiliary in luggage compartment
-Rear-window defroster
-Remote start
-Reverse sensing system
-SYNC® with MyLincoln Touch®: 8-inch touch screen in center stack; media hub with two USB ports, SD card reader and RCA video input jacks; five-way controls on steering wheel; voice-activated communication and entertainment system

2015 Lincoln MKC series
2015 Lincoln MKC Premiere Select Reserve
MSRP $33,995 $37,225 $40,930
Engine 2.0-liter EcoBoost 2.0-liter EcoBoost
2.3-liter EcoBoost available
2.0-liter EcoBoost
2.3-liter EcoBoost available
Transmission Six-speed automatic
Drivetrain FWD standard; AWD available
Features See standard equipment above Premiere content plus:
18-inch Luster Nickel wheels
10-way power passenger seat
Ambient lighting
Universal garage door opener
Turn-signal lamps embedded in mirrors
Configurable daytime running lamps
Power folding mirrors
New Lincoln steering wheel featuring Wollsdorf leather
Select content
plus:

Vista Roof with power shades
Voice-activated navigation
Hands-free liftgate
BLIS (Blind Spot Information System) with cross-traffic alert
18-inch polished, two-tone wheels
Power tilt/telescoping steering wheel
Cooled front seats
Embedded modem
Free-standing packages
Package name MSRP Features
Select Plus (available only with Select) $1,100 Voice Activated Navigation
BLIS (Blind Spot Information System) with cross-traffic alert
Technology (available only with Reserve) $2,235 Adaptive cruise control and collision warning with brake support
Active park assist
Lane-keeping system
Front sensing system
Climate (available on Select and Reserve) $580 Heated rear seat
Heated steering wheel
Auto high-beam headlamps
Rain-sensing wipers
Free-standing features
Feature MSRP
2.3-liter EcoBoost four-cylinder engine $1,140
All-wheel drive with continuously controlled damping (CCD) suspension $2,495
Enhanced THX® II Certified Audio System $995
19-inch premium painted wheels $395
20-inch premium painted wheels $995
CCD suspension (optional on FWD only, standard on AWD) $650

The 2015 Lincoln MKC will be built at Louisville Assembly Plant and is due in Lincoln showrooms in summer of 2014.

About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.

By Jeffrey N. Ross


See also: GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll], Lincoln to resurrect old nameplates for China?, 2015 Lincoln MKC aims to rejuvenate the brand... again.