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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

These are the cars with the best and worst depreciation after 5 years

The average new vehicle sold in America loses nearly half of its initial value after five years of ownership. No surprise there; we all expect that shiny new car to start depreciating as soon as we drive it off the lot. But some vehicles lose value a lot faster than others. According to data provided by iSeeCars.com, trucks and truck-based sport utility vehicles generally hold their value better than other vehicle types, with the Jeep Wrangler — in both four-door Unlimited and standard two-door styles — and Toyota Tacoma sitting at the head of the pack. The Jeep Wrangler Unlimited's average five-year depreciation of 30.9% equals a loss in value of $12,168. That makes Jeep's four-door off-roader the best overall pick for buyers looking to minimize depreciation. The Toyota Tacoma's 32.4% loss in initial value means it loses just $10,496. The smaller dollar amount — the least amount of money lost after five years — indicates that Tacoma buyers pay less than Wrangler Unlimited buyers, on average, when they initially buy the vehicle. The standard two-door Jeep Wrangler is third on the list, depreciating 32.8% after five years and losing $10,824. Click here for a full list of the top 10 vehicles with the least depreciation over five years. On the other side of the depreciation coin, luxury sedans tend to plummet in value at a much faster rate than other vehicle types. The BMW 7 Series leads the losers with a 72.6% drop in value after five years, which equals an alarming $73,686. BMW's slightly smaller 5 Series is next, depreciating 70.1%, or $47,038, over the same period. Number three on the biggest losers list is the Nissan Leaf, the only electric vehicle to appear in the bottom 10. The electric hatchback matches the 5 Series with a 70.1% drop in value, but since it's a much cheaper vehicle, that percentage equals a much smaller $23,470 loss. Click here for a full list of the top 10 vehicles with the most depreciation over five years.

Lincoln teases electric concept SUV that will debut soon

An electric Lincoln concept vehicle is going to be revealed on April 20, and today Lincoln is giving us a quick glimpse of what to expect. Before we detail the few shots of the car itself, here’s all Lincoln told us about the vehicle: “The global concept serves as inspiration for our fully electric Lincoln vehicles coming in the near future.” So, expect to see elements taken out of this concept car applied to production cars later this decade. As of now, the main theme we can see in the teaser is light. Lincoln is using LED lighting tech all over the car, and itÂ’s even in some unique spots like the roof, hood and fenders. ThereÂ’s a good chance this lighting doesnÂ’t make it anywhere near a production car, but it gives us a look at where LincolnÂ’s heads are at with design. Clearly, light will be key. Where the light makes more sense is in the light-up Lincoln badges all over the concept. We can see the massive light-up badge in front, smaller light-up badge on the side and the “Lincoln” spelled out with light-up letters on the rear. ItÂ’s also important to note that this concept is an SUV of sorts. We can see very little of the actual design, but itÂ’s no surprise to see Lincoln using the SUV body style as inspiration for its future EVs. The little we can see of the grille/front of the car makes it look like a wide and largely empty expanse of space. Most of the detailing is shrouded in darkness, so weÂ’ll just have to wait until April 20 to see what Lincoln has cooked up for us. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.