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Monochromatic Package spreads to Lincoln's Corsair, Nautilus, and Aviator

Lincoln is catering to buyers seeking a mostly chrome-free SUV by making the optional Monochromatic Package available on the Corsair, the Nautilus, and the Aviator. It was inaugurated by the Navigator in 2019. Inspired by current trends in fashion and interior design, the Monochromatic Package bundles a darker grille, tinted emblems, body-colored mirrors, and darkened trim pieces all around. It also includes black 20- or 22-inch alloy wheels, depending on the model. Lincoln made no mention of modifications in the cabin. 2021 Corsair and 2021 Aviator buyers who tick the Monochromatic Package box will be asked to choose from three colors named Pristine White, Infinite Black, and Asher Gray, respectively. The Monochromatic-equipped 2020 Nautilus will exclusively be offered in Infinite Black, while the 2020 Navigator carries on with Pristine White, Ceramic Pearl, and Infinite Black as its color options when buyers add the package. Lincoln hopes expanding the Monochromatic Package's availability will allow its SUVs to keep building momentum, but pricing information hasn't been announced yet. For context, the chrome-free look costs $3,495 on the 2020 Navigator, and it's exclusively offered on the mid-range Reserve model priced at $83,665. Like parent company Ford, Lincoln is increasingly reliant on its crossovers and SUVs. It confirmed its last two sedans, the MKZ and the Continental, will retire without a replacement in sight after the 2020 model year.

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Quitting Mexico factory helps bring down Ford earnings $200 million in 2016

Ford released its 2016 earnings report this morning, and despite a fourth quarter net loss it proved to be the automaker's second most successful year ever, following record breaking numbers in 2015. Losses for the year come from a number of sources, including accounting changes and a $200 million hit for backing out of the small-car factory in San Luis Potosi, Mexico. Despite the loss, come March 9 about 56,000 UAW-represented employees will receive a $9,000 profit-sharing check. That, like most of Ford's other 2016 metrics, is slightly down from the year before, but it's still the second best profit-sharing payment ever. Total net income was $4.6 billion, down $2.8 billion from 2015. Total revenue for 2016 was $151.8 billion, up $2.2 billion. Ford's earnings report lists a global market share of 7.6 percent, down a tenth from 2015. Ford's European and Asia-Pacific markets posted their best and second best pre-tax profits respectively. The South American, Middle East, and African markets all took hits because of unstable economies and other external factors. Ford expects to have another down year in 2017 as it invests in new and emerging markets and focuses more on its mobility projects.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ford via Automotive NewsImage Credit: Getty Earnings/Financials Plants/Manufacturing UAW/Unions Ford Lincoln Mexico ford earnings