1995 Lincoln Mark Viii Base Sedan 2-door 4.6l on 2040-cars

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With gaps in product portfolio, Lincoln embraces experiences

In one sense, Lincoln is on a roll. It rides out the year having unveiled three substantially refreshed SUVs — the new full-size Navigator, the MKC crossover and the Nautilus, the new name for its top-selling MKX that Lincoln revealed in Los Angeles. The company is on pace to sell 50,000 vehicles this year in China, a four-fold jump after just three years in that market, and its sales growth in the U.S. outpaces its competition in the luxury segment. And analysts applauded the brand for moving away from its confusing alphanumeric naming system as a way to differentiate itself. But Lincoln remains far behind its competitors, with a market share that lags the likes of Lexus, Audi, BMW, Mercedes-Benz and even Cadillac. Its product portfolio is more limited too, heavy on hot-selling SUVs, but with only two cars — far fewer than the German luxury brands — and no marquee sports cars. Instead, Lincoln made it clear in Los Angeles that it's leaning heavily on creating distinctive experiences for its customers — its strategy focuses on being "warm, human and effortless" — as a way to stand out from the field. One way it's trying to do that is through its Black Label program, which offers premium interior trim options like unique leather stitching patterns, Alcantara headliners and laser-etched aluminum accents, and combines all that with a suite of services. Black Label members get an enhanced premium maintenance plan that includes wear and tear, anytime car washes and annual detailing, a dedicated concierge and the ability to be custom-fitted for a vehicle at their home. It also comes with a Culinary Collection, a curated list of more than 50 participating restaurants across the country that offer exclusive reservation assistance, visits from the noted chefs and other perks. Lincoln is introducing a new "Gala" Black Label theme on its new Nautilus, which it says is inspired by a night at a fashion gala. It's an interior decked out in what it calls Carmine Red, reflecting a popular color in fashion, with perforated seat stitching that form interlocking Ls. It joins the Thoroughbred and Chalet Black Label themes for the new Nautilus, which goes on sale next spring. Other Black Label themes including the Navigator's Yacht Club theme, with a Chroma Blue exterior paint color, upgraded leather seats and whitewashed teak wood in the center console, and Center Stage, with jet black Venetian leather with red accents, available on the MKC.

Lincoln poised to double MKZ Hybrid production

The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.
Ford is doing well with hybrids in general - its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn't change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to "[show] other luxury hybrids how it's done" when it goes on sale later this year.

The Lincoln Blackwood was the original luxury pickup. It was also weird.

As the 20th century drew to a close, Lincoln's mainstay product, the venerable Town Car, was well on its way to livery-car limbo and the brand's sales were sinking. The surprise-hit Navigator, introduced for 1998, indicated a possible way forward: luxury trucks. The following year, Lincoln rolled out a concept (pictured at bottom) that was essentially a dolled-up F-150 pickup: the Blackwood. Reaction was sufficiently enthusiastic that the Blackwood appeared in showrooms, essentially unchanged, for 2002. Luxo-trucks are now all the rage, but Lincoln's attempts to make the Blackwood truly special tripped up this pioneering pickup, which was canceled after just one year. That means this 2002 Blackwood for sale right now on Cars and Bids presents a rare opportunity. Lincoln grafted a Navigator nose onto an F-150 body, and if they had stopped there, the Blackwood might have fared better. But Lincoln went further. Motivation was provided by a 5.4-liter InTech V8 with 300 horsepower driving the rear wheels. Four-wheel drive wasn't offered, because Lincoln didn't want to raise the ride height. Air springs supplemented the rear leaf springs. The interior was stuffed with all manner of Navigator-spec luxury gear, with leather, heated and cooled seats, power-adjustable pedals, and even an early navigation system — which was the only option. Seating was strictly for four thanks to the rear captain's chairs. As if adorning it with faux African wedgewood and aluminum inlays wasn't distinctive enough, the cargo bed became a cargo trunk thanks to the standard, power-operated hard tonneau cover. Inside, the floor was carpeted, the sides were brushed aluminum, and the space was illuminated by LED accent lighting. Rather than a drop-down tailgate, access was via a pair of Dutch doors. To align with the nameplate, the only color offered was Gunslinger Black with a black interior. To maintain exclusivity, Lincoln planned to cap sales at 10,000 units. That provided wholly unnecessary, as sales only reached 3,356. Lincoln pulled the plug after one year. The 2020 asking price was $52,500 (roughly $77,000 today). The truck for sale on Cars and Bids is sure to go for less, although bidding is pretty strong out of the gate. It currently sits at $8989 with six days to go in the auction.