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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2023 Lincoln Navigator makes changes to trim lineup and color menu

Lincoln has been doing its thing out of the way of the big headlines at Ford. The brand hasn't put out an official press release for the Navigator since August 2021, the 2023 Navigator whispering into the new year so quietly we barely noticed. The big SUV got refreshed for the 2022 model year, gaining the brand's ActiveGlide hands-free driving system, Lincoln Enhance over-the-air update capability, a larger 13.2-inch infotainment screen, two new themes for the top-tier Black Label trim called Central Park and Invitation, tweaked front and rear fascias, and a few other bits. For 2023, the changes are mostly decorative and financial. The base extended model known as the Navigator L is gone. The stretched Navigator now comes in Reserve and Black Label only. Flight Blue is no longer on the exterior palette, but Diamond Red Tricoat can be ordered for the base Standard trim as well as the Reserve and Reserve L. The sole powertrain is unchanged, that being a 3.5-liter twin-turbocharged EcoBoost V6 with 440 horsepower and 510 pound-feet of torque sending power through a ten-speed automatic to either the rear wheels or all four. 2023 Navigator prices after the $1,895 destination charge, and their increases from 2022, are: Standard: $81,620 ($3,215) Reserve: $93,830 ($4,730) Reserve L: $96,860 ($5,090) Standard 4WD: $84,620 ($3,215) Reserve 4WD: $96,530 ($5,090) Reserve L 4WD: $99,555 ($5,090) Black Label 4WD: $111,150 ($6,475) Black Label L 4WD: $114,195 ($6,475) As you can see, there are some healthy bumps compared to launch pricing for the 2022 model year. In 2022, the base model dropped by $5, three other trims rose by a few hundred, one trim rose by $1,760, and five climbed by almost $5,000. For 2023, a $5,000 increase is effectively the norm. Getting a Navigator seems to be a little easier than around this time last year when Lincoln made the model custom order only. Now the warning text reads, "Some models, trims and features may not be available. Please contact your local Lincoln Retailer for updates and assistance." Bring money. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford recalls 200,000 vehicles for brake lights that won't turn off

Ford and the National Highway Traffic Safety Administration (NHTSA) announced a new recall for nearly 200,000 vehicles because their brake lights may not turn off. Drivers of affected vehicles equipped with automatic transmissions may also be able to shift the vehicles out of Park even when their foot is off the brake. That increases the risk of a rollaway and could cause a crash. According to documentation posted on NHTSA's recall hub, a separated brake pedal bumper is to blame for the issue. The recall applies to "certain 2014-2015 Fusion, Lincoln MKZ and 2015 Mustang vehicles originally sold or ever registered, in Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, South Carolina, North Carolina, Virginia and Hawaii." The safety regulator adds that "exposure to certain environmental conditions, such as high temperatures, high humidity and salt air can cause the brake pedal bumper to disintegrate and separate from the brake pedal." Owners of affected vehicles should expect notification of the recall in early March. They will be directed to the dealership of their choice to have their brake pedal bumpers and clutch pedal bumpers replaced free of charge. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.