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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Lincoln previews new Navigator with illuminated grille, new interior

While it's not the best-selling Lincoln, the Navigator stands proud as the company's flagship and one of its most important models in terms of image. The current-generation SUV made its debut for 2018, and it will soon receive what sounds like a round of far-reaching updates. Full details about the new-look Navigator aren't available yet, but a short preview video published by Lincoln gives us several hints. We already know that the front end gets a redesigned grille that's seemingly wider, and the teaser confirms that the central slat and the Lincoln emblem will be illuminated. Earlier spy shots suggest that the big SUV's overall proportions won't significantly change, however. Another detail revealed by the video is that the updated Navigator receives a redesigned interior. In the current model, the ignition button is located on the right side of the steering column (near where you'd expect to find the ignition barrel in an older car) and the buttons used to shift the transmission into gear are below the air vents on the center stack. In the updated SUV, the ignition button and the piano key-like shift buttons are on the center console. The steering wheel gets a cleaner-looking design, and it looks like the dashboard is new as well. There's no word on what's under the hood. For 2024, the Navigator comes with a 3.5-liter V6 that's twin-turbocharged to 440 horsepower and 510 pound-feet of torque. It spins the four wheels via a 10-speed automatic transmission. Rear-wheel-drive is no longer offered. An unverified report claims a hybrid system will join the portfolio; the 10-speed automatic was developed with electrification in mind, after all. Lincoln will unveil the Navigator on August 15, and the model should land on dealer lots for the 2025 model year. The Ford Expedition that the Navigator is closely related to is expected to receive a major round of visual and tech updates for the 2025 model year as well.

Ford tumbles to second worst in Consumer Reports reliability survey, list dominated by Japanese [w/video]

It's no secret that MyFord Touch has had its share of problems since being introduced, but the most recent reliability survey from Consumer Reports shows just how much this infotainment system has affected Ford. Just two years ago, the automaker was in the top 10 for the institute's reliability rankings, but since then, it has tumbled to the second-lowest rung just above dead-last Jaguar. In addition to MyFord Touch, CR also attributes a handful of new products that have had issues right out of the gate.
Compiled from 1.2 million subscriber surveys, this year's auto reliability survey heavily favors Japanese automakers, with eight of the 10 spots hailing from Japan. Toyota brands grabbed the top three spots (Scion, Toyota and Lexus - in that order) with Mazda, Subaru, Honda and Acura filling the next four spots. The only non-Asian automaker cracking the top 10 was Audi at number eight.
Audi climbed a total of 18 spots from last year, and Cadillac and GMC round out this year's top gainers breaking into the top 15. Helping Cadillac's upward movement, the CTS Coupe was named the most reliable domestic car. Lincoln, Volvo and Chrysler join Ford on this year's biggest loser list.