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2023 Lincoln Navigator makes changes to trim lineup and color menu

Lincoln has been doing its thing out of the way of the big headlines at Ford. The brand hasn't put out an official press release for the Navigator since August 2021, the 2023 Navigator whispering into the new year so quietly we barely noticed. The big SUV got refreshed for the 2022 model year, gaining the brand's ActiveGlide hands-free driving system, Lincoln Enhance over-the-air update capability, a larger 13.2-inch infotainment screen, two new themes for the top-tier Black Label trim called Central Park and Invitation, tweaked front and rear fascias, and a few other bits. For 2023, the changes are mostly decorative and financial. The base extended model known as the Navigator L is gone. The stretched Navigator now comes in Reserve and Black Label only. Flight Blue is no longer on the exterior palette, but Diamond Red Tricoat can be ordered for the base Standard trim as well as the Reserve and Reserve L. The sole powertrain is unchanged, that being a 3.5-liter twin-turbocharged EcoBoost V6 with 440 horsepower and 510 pound-feet of torque sending power through a ten-speed automatic to either the rear wheels or all four. 2023 Navigator prices after the $1,895 destination charge, and their increases from 2022, are: Standard: $81,620 ($3,215) Reserve: $93,830 ($4,730) Reserve L: $96,860 ($5,090) Standard 4WD: $84,620 ($3,215) Reserve 4WD: $96,530 ($5,090) Reserve L 4WD: $99,555 ($5,090) Black Label 4WD: $111,150 ($6,475) Black Label L 4WD: $114,195 ($6,475) As you can see, there are some healthy bumps compared to launch pricing for the 2022 model year. In 2022, the base model dropped by $5, three other trims rose by a few hundred, one trim rose by $1,760, and five climbed by almost $5,000. For 2023, a $5,000 increase is effectively the norm. Getting a Navigator seems to be a little easier than around this time last year when Lincoln made the model custom order only. Now the warning text reads, "Some models, trims and features may not be available. Please contact your local Lincoln Retailer for updates and assistance." Bring money. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1995 Lincoln Mark VIII

Except for a pause during the 1960s, the Lincoln Mark Series of personal luxury cars stayed in production from the 1956 through 1998 model years. These were big, swanky machines loaded with the latest in gadgetry and — other than the handful of 1984-1985 Mark VIIs with BMW diesel linline-sixes — they cruised with great opulence on American highways courtesy of powerful V8 engines. The very last generation of the series, the Mark VIII, boasted a spaceship-style interior, slick body lines, and a sophisticated dual-overhead-cam version of Ford's Modular V8 engine. Here's a 1995 in Deep Jewel Green Metallic paint, photographed in a Colorado self-service yard. I've documented examples of the Lincoln Mark II through Mark VI while performing my car-graveyard studies, and the Mark VIII's distinctive wraparound cockpit makes most of its predecessors look cheap and stodgy by comparison.  The four-valves-per-cylinder version of Ford's rugged 4.6-liter Modular V8 made 280 horsepower in the Mark VIII, just two fewer horses than the V8 in BMW's 840Ci coupe that year. The Mercedes-Benz S500 coupe had a 315-hp V8 that year, while the Lexus SC 400's V8 made a mere 250 horsepower. The BMW cost $69,900, the Mercedes-Benz had a $91,900 price tag, and the SC 400 went for $47,500 — the Mark VIII could be purchased for just $38,800 that year. That's about $66,300 in 2019 dollars. Of course, the Cadillac Eldorado coupe was the real competition for the Mark VIII in 1995, and the unfortunately-named ETC (Eldorado Touring Coupe) came with a 300-horse DOHC Northstar V8 (admittedly, driving the front wheels) and a dignified wood-trimmed interior. At $41,535, though, the Cadillac had a higher base price than the Lincoln. I think this one was pretty clean, prior to getting banged up in the junkyard, and 140,905 miles seems low for a flagship Ford of the era. Perhaps it got too many unpaid parking tickets, or maybe that complex DOHC engine developed some expensive problem. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tempted? Featured Gallery Junked 1995 Lincoln Mark VIII View 17 Photos Auto News Lincoln Automotive History

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury