2007 Lincoln Town Car Signature Limited Sedan 4-door 4.6l on 2040-cars

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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

This 1977 Lincoln Continental Town Car is very green

Autoblog Green editor John Beltz Snyder asked me to come up with something for his side of the room, so I happily obliged. Team player and all. This may not be what he had in mind, but Mr. Snyder cannot deny that the car you see here is in fact extremely green. In fact, the exterior of this 1977 Lincoln Continental Town Car for sale by Worldwide Vintage Autos is rocking two verdant shades. According to this original brochure, it sure looks like a combination of Dark Jade Metallic with Light Jade Valino Grain Vinyl Roof. There was actually a "Light Jade and Dark Jade Luxury Group" for '77 that describes this very car's exterior combo, but that apparently has a "tu-tone" leather and vinyl upholstery inside, whereas this car would seem to have the optional "Majestic Velour Luxury Group" in Jade.  If you wonder why I'm oddly fascinated by Malaise era luxury yachts, descriptors like "Light Jade Valino Grain Vinyl" and "Majestic Velour" should provide key clues. Well, those and the specs. The '77 Continental Town Car was 233 inches long, which is 11.1 inches longer than a 2021 Lincoln Navigator L ... as in the extended-length version. The Town Car was also 79.7 inches wide, which is only 0.2 inches narrower than today's biggest Lincoln. Its wheelbase, however, was 127.2 inches, which is 4.4 shorter than the Navigator. You don't really need to see the specs to notice that length-to-wheelbase discrepancy, though, just check out that rear overhang! Then there's the engine: a 7.5-liter V8. Cool, that must be awesome! False. This upgrade engine for '77 produced 208 horsepower and an admittedly robust 356 pound-feet of torque. It had a three-speed automatic. It also weighed in at 4,880 pounds. Fuel economy? Ah, don't really have EPA figures for '77, so let's just say it was about as green as the Rose's Town Car on "Schitt's Creek."  So there, a very green car. Happy John?

Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.