1996 Lincoln Town Car Signature Pga Tour Special Edition on 2040-cars

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Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.

Ed Welburn leaves a lasting legacy at GM design

General Motors design chief Ed Welburn retired July 1, and the soft-spoken stylist is leaving a lasting legacy at the automaker and on the industry. He became the first African American to lead design at a carmaker when he took over GM's top spot in 2003. Just six people have overseen the company's design, and Welburn followed in the footsteps of icons like Harley Earl and Bill Mitchell. When Welburn was given expanded global oversight in 2005, it wasn't ceremonial. He helped unite the company's sprawling design empire, and today is in charge of 2,500 people who have a hand in designing GM cars. "He nurtured a creative, inclusive, and customer-focused culture among our designers that has strengthened our global brands," Mary Barra, GM chairman and CEO, said in a statement." Welburn took the helm when GM and the industry were shaking off a general styling malaise that pervaded the 1980s and 1990s. During his 13 years in charge, he took risks, produced a wide range of styles for everything from hybrids to sports cars to big trucks, and leaves GM design in a better place. Welburn's replacement, Michael Simcoe from GM's international design unit, has big shoes to fill. News & Analysis News: Tesla attracted more than 325,000 preorders of the Model 3 in about a week. Analysis: If anything, the Model 3 is more popular than many expected. Elon Musk tweeted that surprising figure on Thursday, and he said just five percent ordered the maximum number of two. That seems to indicate actual owners rather than speculators are fueling the demand. With a starting price of $35,000 before incentives and an electric range of 215 miles, the Model 3 is the Tesla that's attainable for a lot of people. Clearly, that notion is resonating. News: Lincoln has drawn 40,000 hand-raisers for the Continental. Analysis: Okay, that's not a Tesla figure, but it's still an encouraging sign for Lincoln that one of its most famous and historic names still resonates in 2016. It also demonstrates using a real, albeit slightly dusty name, was the right call for the MKS replacement. "No other Lincoln vehicle has generated this much interest in this little time," Lincoln president Kumar Galhotra said in New York last month. The concept that debuted a year ago put Lincoln back on the map, and the production version remains true to that promise. It will stand out on the road when it arrives this fall, and ultimately, that kind of style will determine Lincoln's future.

Lexus ES 350 vs. Lincoln MKZ

Despite a lineup of well-received crossovers on the Lexus showroom, the midsize Lexus ES 350 four-door continues to appeal to consumers. Many of those customers are older, so you won't see marketing budgets directed toward them; no one, other than the pharmaceutical companies, is spending money marketing to baby boomers. But a midsize, moderately expressive sedan with an easy buying experience and almost coddled ownership still has its fans, and the Lexus ES 350 delivers those attributes in spades. We'd like to say Lincoln's MKZ (pictured above) is hot on the Lexus' heels, but Lincoln's lineup remains a work in progress. The Fusion-based MKZ offers a nice mix of attributes, but Lincoln's dealer count has shrunk, and many Lincoln outlets are located within – or immediately adjacent to – Ford stores. If a Fusion-based Lincoln credibly aspires to Lexus-like attributes, the same won't be said for the Ford showrooms. Here are the offerings: The Lexus ES 350 team has, over the sedan's several variations, worked hard to separate the volume Lexus from Toyota's similar Camry, and in 2017 that separation might actually be quantifiable. To its credit, the ES 350 (pictured at left) comes with but one non-hybrid drivetrain, a 3.5 liter V6 connected to a six-speed automatic driving the front wheels. With it, the ES 350 delivers a motoring experience bordering on the sublime. With the exception of its now-predictable big mouth grille, the balance of the ES sheetmetal is responsibly muted, inoffensive to the eye and should wear well through the typical payment cycle. Access to its moderately upscale interior is easy, and once inside you'll find expansive room (some 100 cubic feet) for four, along with adequate space for the occasional fifth. With a curb weight of just 3,600 pounds, the V6's 268 horsepower and 248 pound-feet of torque is responsive, and that's evident in the four-door's 7-second sprint to 60. This isn't a track day or autocross weapon, but if part of your day is a stressful commute, this will make it less so. With a base – albeit well appointed – spec, the ES 350 retails for just under $40,000. We would order ours in Atomic Silver, even if "atomic" seems so last-century. If you can forget – for a minute – the Matthew McConaughey connection, know that Lincoln's MKZ is fully credible as a midsize, mid-fashion sedan. If you like your Fords with more expressive interiors and additional driving refinement, there's a lot to like in Lincoln's MKZ.