1969 Lincoln Mark Iii on 2040-cars
Marshall, Illinois, United States
Very original low mileage, less than 39,000 miles, 1969 Lincoln Mark III. I bought this car about three months ago. From what I can tell the car really hasn't been on the road significantly since 1987. I have a Odometer Disclosure Statement from March 1987 showing the car had 38,376 miles then. The car when I purchased it did not run, barely rolled because the brakes were essentially locked up and was covered in years of dust from storage in a garage. I have since added a new battery, replaced the points and condenser, coil and distributor cap. I replaced the oil and filter and replaced all the coolant fluids. The transmission pan was dropped and the filter on the C6 automatic replaced. All new transmission fluid has been replaced. The old gas tank still had varnished gas in it. I dropped the tank, flushed it out and replaced the float and fuel sending unit. Fuel line was also replaced. The remaining hard lines were blown out to insure no blockages.The rear brakes were rebuilt with new wheel cylinders.The front brakes were rebuilt with new calipers, turned rotors, rubber brakes lines and rebuilt master cylinder.Brand new rear shocks. The brakes have been bled and adjusted and stop the big 'ol Lincoln sharply! I have spent over $1000 in the last week going through the top end of the engine. A lifter had gone bad in its' bore so a new set of lifters and push rods was installed. Two rocker arms needed to be replaced as well. The original carb. has been rebuilt with a new accelerator pump and fuel filter. The car runs great, goes down the road as it should. I have only driven it to and from town because it is not currently registered but have had no issues. The car really looks good from 20 feet away, but it has it's share of knicks and dings, none noticeable. The white vinyl top is fading a little and starting to lift along the rear where there is a little rust along the seem, very minor. The only real rust issue is in the rear driver side bumperette. There is a small bubbled area along the wheel arch on the rear driver's quarter, once again hardly even visible. The interior is in decent shape. The front seat does have some rips in the leather. The rear seats are great, the dash pad is not cracked. The power seats are working. The power windows seem to work when they want. The drivers side window motor is operating but the window is off track. Passenger rear window works fine. Power antennae works, AM radio works, horn sounds like a train! Power locks work. Heater, rear defroster work. Headlight doors open and close as they should. The trunk is amazing with the original trunk mat, jack and original spare tire. The car could be driven safely for a relatively short trip but I would recommend trailering; the tires don't look bad, hold air and have plenty of tread but they have likely been on the car since 1987. The car is sold as is no warranty.No reserve auction with a very low opening bid that is basically what I have in the car. All air conditioning components are in place, except the compressor belt so I don't know if it works or not. I will also entertain any trades. I am particularly interested in 1965-1967 Mercury Comet/Cyclone 2 door coupe or convt. of equal condition value. Questions email or call Dave at 217 826-8141. I am just a private individual that like to tinker with old cars. I have enjoyed getting this one back on the road, but now want a different challenge. I do have the Lincoln listed locally so if it sells before the auction expires I will cancel the listing. Thanks!
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Lincoln goes sedan-free after sending the Continental into the sunset
Wed, Nov 4 2020Lincoln has ended production of the 10th (and, presumably, final) generation of the Continental, according to a recent report. Built in Flat Rock, Mich., the flagship model was the last sedan in the company's range. We can't say the guillotine dropped without warning; the writing has been on the wall for months. Introduced in 2016 for the 2017 model year, the Continental found about 12,000 buyers in America during its first full calendar year on the market, but sales quickly dropped. 8,758 units were sold in 2018, followed by 6,586 in 2019. 3,872 examples found a home through September 2020, and Ford Authority learned production ended on October 30. It's a shame, because the Continental stood proud as Lincoln's best effort in the luxury sedan segment in decades. It was built on a Ford platform, but it didn't exude an overpowering whiff of Blue Ovalness. Upmarket variants benefited from 30-way adjustable front seats, all-wheel drive and a 3.0-liter V6 twin-turbocharged to 400 horsepower and 400 pound-feet of torque. Lincoln even built a handful of Coach Door Edition models with a longer wheelbase and suicide rear doors reminiscent of the fourth-generation Continental released for 1961. These were stunningly expensive at $115,470 plus destination, yet they were all spoken for in record time. Lincoln hasn't announced plans to replace the Continental; the odds of seeing an 11th-generation model in the near future are extremely low. Nothing suggests another flagship sedan is in the works, either. Like its parent company, the brand is pivoting away from sedans and towards crossovers and SUVs, which sell in far greater numbers and tend to be more profitable. Sending the Continental to the pantheon of automotive history leaves the Navigator as the Lincoln brand's sole flagship, though an electric model might slot above it in the 2020s. America's take on the luxury sedan isn't dead, however. Arch rival Cadillac recently replaced the ATS and the CTS with a pair of sedans named CT4 and CT5, respectively. Both will spawn high-performance variants in 2021. Related Video:
Lincoln needs a farewell address, not a new marketing plan
Tue, 09 Apr 2013
The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.
Lincoln putting perfume on its sales
Mon, 18 Aug 2014Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.