2018 Lincoln Mkx Reserve on 2040-cars

Auto blog

Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.

Ford hybrids getting update to improve fuel economy

Ford has announced that it is introducing "calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-Max Hybrid, 2013 Ford Fusion Hybrid and 2013 Lincoln MKZ Hybrid."
We can speculate that these changes are at least due in part to lawsuits over mileage claims of hybrid vehicles. The automaker is enhancing 2013 models starting in August by raising their electric cruising speed to 85 miles per hour from 62 mph, optimizing the use of active grille shutters and the climate control system, shortening the engine warm-up period by 50 percent and reducing electric fan speed to minimize the fan's energy consumption.
It bears mentioning that Ford is doing pretty well in the US electrified vehicle market this year. The company claims to have grown its share in the segment by 12 points to 16 percent while taking a high number of Toyota Prius trade-ins in the process. Conversely, Toyota has experienced a five-percent drop in new-Prius sales over the same period. Additionally, Ford states that it has increased its share of the US vehicle market by one percent this year, more than any full-line automaker.

2019 Lincoln Nautilus replaces the MKX, adds a price increase and tech

The 2019 Lincoln Nautilus forms the next step in Lincoln's overhaul. Replacing the crossover formerly known as the MKX — the brand's best-seller in the U.S. — the Nautilus gets all-new sheetmetal from the A-pillar forward. This includes a mesh grille and chrome accents that bring the midsize CUV in line with the Continental sedan and Navigator full-sized SUV. A new base engine and more standard equipment help pad a price increase, the Nautilus starting at $40,340, plus $995 destination, for $41,335 total. That's a $1,305 price bump over the MKX, and just $255 short of the starting price of the crosstown rival Cadillac XT5. Optional all-wheel drive adds $2,495. The "Premier" appellation for the entry-level model goes away — it's now just Nautilus. The Select, Reserve and Black Label trims carry over. Lincoln said the new interior bestows best-in-class headroom and legroom. The standard model comes with 10-way power seats, a 12.3-inch digital dash, an eight-inch infotainment display with Apple CarPlay, Android Auto, and Sync 3, and 18-inch wheels. The $45,540 Select adds leather seats, heated steering wheel, navigation, and LED fog lights. The $49,870 Reserve puts climate control in those seats, a panoramic roof overhead, a 13-inch Revel audio system all around, and 20-inch wheels below. The $57,890 Black Label upgrades to Venetian leather seats and Alcantara headliner, a 19-speaker Revel Ultima stereo, and 21-inch aluminum wheels, plus a host of exclusive interior materials, and anytime car washes. The standard engine goes down in power: the 2.0-liter, twin-turbo, four-cylinder EcoBoost puts out 245 horsepower and 280 pound-feet of torque, replacing the 3.7-liter V6 that got 303 hp and 278 lb-ft. Yet the old 3.7-liter made do with a six-speed automatic, while all Nautilus models get Ford's new eight-speed automatic, and the EcoBoost comes with start/stop. The optional engine, available on Select, Reserve, and Black Label trims, remains a 2.7-liter twin-turbo V6 with 335 hp and 380 lb-ft, and costs a further $2,070. The Nautilus introduces Lincoln Co-Pilot 360 to the range, which bundles features such as automatic emergency braking with pedestrian detection, a backup camera, and blind-spot information with cross-traffic alert. You can play around with all the options on the Nautilus configurator. While you're there, spare a thought for the MKZ sedan and MKT crossover.