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2020 Lincoln Aviator Black Label Interior Driveway Test | The best American luxury

It seems safe to say that Lincoln has finally managed to brush off its "fancy Ford" reputation. Nothing illustrates this better than Black Label, Lincoln’s range-topping trim level that elevates its various models' style, status and, of course, price. We recently found ourselves with a 2020 Lincoln Aviator Grand Touring (the plug-in hybrid) in Black Label trim, and decided it was time for a deeper look at what this trim gives you in LincolnÂ’s three-row crossover. In case youÂ’re new to Black Label, youÂ’ll need to know that Lincoln organizes the options into “themes.” For the Aviator, you have the choice of Flight (tan and black), Destination (a deep red featured in our Black Label Interior Tour video), and the Chalet (brown and cream) theme fitted to our test car. HereÂ’s how Lincoln describes it: “Chalet offers Espresso and Alpine Savannah leathers and deep Silverwood appliques, with touches designed to awaken the senses.” The colors and trims used are supposed to remind of long weekends in the Swiss Alps. ItÂ’s all a bit colorful and over the top, but Black Label is supposed to be exactly that. Despite being festooned with modern tech and features, the Aviator is remarkably old world in styling. Lincoln isnÂ’t trying to be a sporty American BMW like Cadillac has. Instead, Lincoln created its own identity and brand of American luxury, differentiating itself from Mercedes-Benz, Audi, Lexus and others in doing so. Lincoln put together an interior layout that makes sense and doesnÂ’t alienate older, less tech-inclined buyers (you know, the demographic who not only typically buy Lincolns, but high-priced luxury cars in general). Sure, thereÂ’s a big 10-inch touchscreen perched above the air vents, but there are also physical buttons for all your climate controls and audio controls. You can adjust these systems through the screen, as well, but we think easy and safe toggles like these still deserve a place in cars. TheyÂ’re especially welcome when surrounded by expensive-feeling trim and backed by the pretty Silverwood.  WeÂ’re less fond of the button gear shifter, but at least itÂ’s not confusing and is something anybody could learn to live with. It also does a decent job of staying out of the way and leaving more space for storage. Lincoln gives you plenty of that in this crossover, too. A couple premium pull doors in the center console open to reveal USB ports, cupholders and a place to slot your phone.

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Updated Ford Expedition and Lincoln Navigator caught in new spy photos

Face-lifted Ford Expedition and Lincoln Navigator prototypes were spotted in the wild Monday wearing fairly extensive camouflage disguising updated bodywork for the 2022 model year. Ford's two body-on-frame offerings (BOFferings? Nope. Pretend that didn't happen.) are both due for a nip and tuck, and with GM's fresh slate of full-sizers now available, the timing couldn't be more perfect.  There's not much we can discern from this Navigator prototype. The camo does a good job of masking whatever Lincoln has in store for the nose, but the tailgate has some discernible updates, including a significantly more pronounced recess for the license plate that also appears to be mounted higher on the hatch. This would likely indicate that the rear lighting scheme is getting an overhaul, as there doesn't appear to be enough room between the lower edge of the glass and the plate for the current scheme to be preserved.  The Expedition, on the other hand, has quite a bit going on. For starters, this prototype is not sporting the chrome-and-polish look we've come to associate with these often-blingy SUVs. Instead, we see a set of Goodyear Wrangler all-terrains on what appear to be 18" wheels, which are positively dwarfed by the turbine-style wheels on the Lincolns. Leaning even harder into the off-road theme, this prototype is not wearing the scalloped front air dam seen on other Expeditions. While it may have been removed for testing purposes, its absence (or replacement) would certainly do wonders for the big SUV's approach angle. Elsewhere, we can see what appear to be a new set of tail lights, and it would be safe to assume based on the camo that we'll see new front and rear bumper treatments.  We can also see a bit of the Expedition's interior, and there are quite a few things to note on this front. For starters, the prominent, vertically oriented infotainment screen takes after the Mustang Mach-E's unit. This is significant not only on spec, but also because it signals that the Expedition's interior will be departing more significantly from that of the F-150.  Related Video: