1979 Lincoln Continental Town Car Cartier 4 Door White On White 77,000 Miles on 2040-cars

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Junkyard Gem: 1978 Lincoln Continental Town Car

Just before Ford downsized the Continental for 1980 and made the Town Car a separate model for 1981, the biggest and plushest new sedan in the Dearborn universe was the mighty Continental Town Car. Here's one from 1978, the second-to-last model year of the two-and-a-half-ton Continental Town Car, found in nice condition in a Denver car graveyard last month. This car rolled out of the Lincoln showroom loaded, with the landau-style "Coach Roof" and just about every additional option. Base price on the 1978 Continental with the Town Car package started at $11,606 (about $48,350 in 2020 dollars), but this car cost much more than that. A new Mercedes-Benz S-Class cost better than twice as much that year (and it was worth it), but you still had to be a heavy-duty high-roller to buy a new '78 Town Car. The base engine in the 1978 Continental was a 400-cubic-inch (6.6-liter) V8 making a grim 166 horsepower, a truly horrific ratio of 25.2 horsepower per liter of displacement (torque came to a respectable 319 lb-ft, though). If the new Navigator got 25.2 horses for each liter in its turbo V6, it would have a mere 88 horsepower to haul its nearly three tons, rather than the 450 horses that 21st-century engine technology gives us. The good news with this car is that it came with the optional 460-cubic-inch (7.5-liter) V8, rated at 210 horsepower and 357 lb-ft. That was sufficient to get this car's 4,660 pounds moving well enough. Still just 28 horses per liter, but a significant upgrade. These cars weren't about performance, however. They were about a silent, cushy ride and poofy seats that swallowed you in velour comfort. When did Detroit stop making these pillow-top seats? And opera lights? And snazzy "coffin-handle" door pulls? Yes, even the wire wheels (a $333 option, or $1,385 today) stayed on this car to the very end. Why get a Rolls-Royce when you could have this, the grille of this behemoth seems to ask us. Though it remained in good condition when it arrived in its final parking space, a Malaise Era Continental sedan just isn't worth much in the enthusiast world. Even a 1978 Mark V in nice shape would be hard-pressed to find a forever home nowadays. At least it had a chance to visit the Norman Rockwell Museum in Massachusetts before the end. In what came to look like a very smart move by Ford, in light of certain geopolitical events in 1979, the Panther-based 1980 Continentals weighed nearly a half-ton less than this car.

Ford launches mobile coronavirus test program with partners

For its latest coronavirus act, Ford has joined forces with a Detroit university, its affiliated physicians group and an Arab-American human services nonprofit to launch a mobile Covid-19 testing program for symptomatic first responders, health care workers and corrections officers in Michigan. Since Monday, Ford has been supplying Lincoln Navigators and drivers from the Lincoln Personal Driver pilot service, both offered through its Ford X in-house incubator. They’re equipped with tents, sanitation, power and Wi-Fi. Partners Wayne State University, the Wayne State University Physician Group and Dearborn-based ACCESS are providing staff and medical kits. The program is billed as an extension of drive-through testing sites operating in Detroit and Dearborn, but capable instead of bringing testing to locations and people who lack access to it. The mobile Navigator test vehicles will be capable of testing up to 100 people per day at no cost, with results returned within 24 to 36 hours. Testing will start at sites in southeast Michigan and then branch out to other parts of the state, including Battle Creek, Lansing and Grand Rapids. Michigan has been a major epicenter of the coronavirus outbreak in the U.S., with 27,001 confirmed cases and 1,768 deaths as of the most current data from Tuesday. The state has been under a stay-at-home order since March 23. With its factories remaining temporarily idled for vehicle production, Ford has kept busy branching out into the fight against the novel coronavirus on multiple fronts. It kicked off production of a waist-mounted, powered air-purifying respirator it designed with 3M on Tuesday, and it plans to begin building ventilators at a plant in Michigan next week. Earlier this week, Ford announced it was helping a supplier that makes airbags use the material instead for reusable medical gowns for health care workers. Employees are also manufacturing protective face masks at its Van Dyke Transmission Plant, plastic face shields at a subsidiary near Detroit and helping a medical device company ramp up production of Covid-19 field testing kits. Related Video:     Ford Lincoln SUV

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.