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McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Ford hybrids getting update to improve fuel economy

Ford has announced that it is introducing "calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-Max Hybrid, 2013 Ford Fusion Hybrid and 2013 Lincoln MKZ Hybrid."
We can speculate that these changes are at least due in part to lawsuits over mileage claims of hybrid vehicles. The automaker is enhancing 2013 models starting in August by raising their electric cruising speed to 85 miles per hour from 62 mph, optimizing the use of active grille shutters and the climate control system, shortening the engine warm-up period by 50 percent and reducing electric fan speed to minimize the fan's energy consumption.
It bears mentioning that Ford is doing pretty well in the US electrified vehicle market this year. The company claims to have grown its share in the segment by 12 points to 16 percent while taking a high number of Toyota Prius trade-ins in the process. Conversely, Toyota has experienced a five-percent drop in new-Prius sales over the same period. Additionally, Ford states that it has increased its share of the US vehicle market by one percent this year, more than any full-line automaker.

2022 Lincoln Aviator Review | American luxury in the best way

In Lincoln's heyday, its cars were big, powerful and extravagant. They embodied the idea of American luxury in the best possible way. The 2022 Lincoln Aviator shows the brand has recaptured the essence of those good old days, while still pushing forward into the future with the latest tech offerings and an available plug-in hybrid powertrain that provides competitive all-electric range and a staggering amount of power. It's also a style leader, particularly inside, which was true of Lincoln's midcentury classics, but obviously missing for the better part of 30 years. Practically speaking, the Aviator is a fully competitive entry in the three-row luxury segment, capable to making a strong case for itself among (relative) lower-cost entries like the Acura MDX and Volvo XC90 as well as larger, upper-crust offerings like the Mercedes GLS and BMW X7. Its generous interior size and feature content has a lot to do with it, but so does the fact that Lincoln didn't mess around under the hood. Its base engine is more powerful than most of its competitors' engine upgrades, while that plug-in hybrid's 630 pound-feet of torque makes you wonder whether someone made a typo. They didn't. Basically, there's a lot to love about the Aviator, and crucially, a lot that makes sense. Interior & Technology  |  Passenger & Cargo Space  |  Performance & Fuel Economy What it's like to drive  |  Pricing & Features  |  Crash Ratings & Safety Features What's new for 2022? Changes are light for the 2022 Aviator. The Reserve trim picks up additional standard features: wireless charging, a head-up display and phone-as-key. There's also a new Monochromatic package that adds black wheels and replaces bright work with body-colored trim. It's very 2022. 2020 Lincoln Aviator Grand Touring Black Label View 34 Photos What's the Aviator interior and in-car technology like? No other company's interiors look anything like the midcentury-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes (including the base model shown below right in Sandstone), but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" (below left) that get special colors and trim types. The quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it covers whatever deficit exists.