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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2019 Lexus ES350 F Sport Drivers' Notes | Some F, more luxury

The 2019 Lexus ES 350 is a big step in the right direction for the Camry-sized sedan. It looks eons better than the last ES, and it has the Lexus ride and luxury to back it up. Lexus redesigned the mid-size sedan for the 2019 model year, putting it on Toyota’s TNGA platform. ItÂ’s a good place to be, as every new Toyota that has come out on this architecture is more dynamic and comfortable than the last. Lexus even went so far as to add optional adaptive shocks to the equation, which stiffens up the ride in Sport mode. Our first tester was this gorgeous, blue F Sport model, which is comparable to the one West Coast Editor James Riswick drove last year. Consumer Editor Jeremy Korzeniewski tested an ES 350 with Lexus' top Ultra Luxury package. Our blue test car came with the aforementioned adaptive suspension, but the F Sport also gains 19-inch wheels and trim-exclusive sport seats. A Sport+ driving mode is added with the adaptive suspension, as well, joining the existing Sport, Normal and Eco modes. Without options, the ES 350 F Sport is a $45,160 car. All our tester's extras brought the final price to $54,450. The most expensive addition was the Mark Levinson audio system, combined with navigation for a hefty $2,900. Blind-spot monitoring with rear cross-traffic alert costs $1,065; triple-beam LED headlights are $1,515, and the adaptive suspension is $750. A swath of unnecessary accessories balloon the price even higher, but itÂ’s still cheaper than many of the German sedans. A generously equipped car could come in right around $50,000 if youÂ’re willing to compromise on a few amenities. Editor-in-Chief Greg Migliore: IÂ’m going to zero-in on the infotainment system's touchpad, which sits to the right of the driver. ItÂ’s tricky to use, especially while driving. To be fair, I didnÂ’t spend a ton of time in this otherwise enjoyable ES 350 F Sport, but tuning the radio and toggling through the different sources (FM, XM, etc.) shouldnÂ’t require all that much education. There are redundant controls for some of the functionality, but this still isn't great. You can do a lot of things with this touchpad -- flick, zoom, scroll -- itÂ’s good in theory. But in practice, I find it annoying, and in traffic it can be distracting. There are simpler solutions that are better. Toyota has plenty of good tech hardware. The next day I drove an Avalon hybrid and had no issues with the touchscreen-operated infotainment. There was almost no adjustment period.

Lexus LCs for SEMA inspired by Blue Morpho butterfly, Marvel's Black Panther

Lexus is bringing a pair of LC 500 coupes to this year's SEMA show, and they're thoroughly different vehicles to one another. The first is a production car, the Lexus LC Inspiration Series. It's a highly limited-edition car that is mostly stock except for a unique paint job. The other also has a special paint scheme, but it's a one-off show car designed around the upcoming Marvel movie, " Black Panther," in which an LC 500 will be featured. The LC 500 Inspiration Series, being a production car, should be of the most interest to consumers, but also because of its special paint. Looking at it, it's very clearly blue, but according to Lexus, there are no actual blue pigments in the paint. Instead, the blue hue comes from the way nano-structures buried in the paint reflect blue light. It works similarly to the wings of the Blue Morpho butterfly, which also lack any actual blue coloration, but the structure of the wings' surfaces reflect blue light. This paint is not easy to make, either. Lexus says it takes eight months to produce a batch, and only two cars with the coating can be built each day. So it's easy to understand why this is a limited edition car and color. Only 100 will be sold in the United States. To sweeten the deal, this Inspiration Series edition comes standard with 21-inch forged wheels, exclusive carbon fiber door sill plates, and, for some reason, a Barneys sommelier bar set with a design inspired by the LC. View 11 Photos As subtle as the Lexus LC 500 Inspiration Series is, the Black Panther LC 500 isn't. The car features an extremely widened body. It's a fairly elegant design, except for the stuck-on claws on the side mirrors that are echoed by the silver panted fender vent strakes. The paint scheme is equally absurd. The dark indigo blue paint has an enormous Black Panther mask design on the hood. Under the car is blue underglow, and the interior is finished in black leather with blue Alcantara. Lexus also lists a number of fictional features for the car, since it is meant for the Black Panther superhero. Among them are a bulletproof, self-healing Vibranium body, systems controlled by a "Wakandan B-CPU (Brain/Computer interface) creating a symbiotic relationship between the vehicle and its driver," and side mirrors with "instinctual positioning technology" to automatically move to the right position for the driver.