2007 Lexus Is250 Sport Pkg - Navigation on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus will reportedly usher in new design language with global EV

Lexus took its first steps in the electric car sector when it released the UX 300e, a compliance car developed for the Chinese and European markets. It's planning to launch a follow-up model in 2022, and the yet-unnamed EV will represent a much more serious attempt at capturing a slice of the segment in global markets than its predecessor. British magazine Autocar reported that the next electric Lexus will take the form of a crossover built on the e-TNGA platform developed to underpin a large number of Toyota and Subaru models. It will be about the same size as the NX, one of the firm's best-selling models, but it will receive a specific design inspired by the LF-Z Electrified concept (pictured) introduced in March 2021. It will retain the spindle grille, though the feature will become more of a trim piece than an air vent, and the design study's wide rear light bar is expected to make the transition from the drawing board to the showroom floor. Some of these defining styling cues will permeate other models in the 2020s.  What the low, hatchback-like body will hide remains to be seen. Autocar believes the crossover will be closely related to the production version of the Toyota bZ4X concept, which will also ride on the e-TNGA architecture. All-wheel-drive seems like a given, and Lexus will undoubtedly put a greater focus on performance and handling than its parent company. We're expecting to see some degree of automated driving, though not full autonomy. Interestingly, a steer-by-wire system may come standard, allegedly to provide a more engaging driving experience. Lexus could introduce the EV before the end of 2022, meaning it would arrive in showrooms as a 2023 model. If everything goes according to plan, it will launch a total of 10 new electrified models (including hybrids) by 2025. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota Camry, Lexus RX to get aluminum parts

Ah, aluminum. The lightweight, strong material has long held a following within the premium ranks, but as Ford prepares to launch an aluminum F-150, the material is gaining acceptance among more mainstream automakers. Toyota is one such brand, with a new report indicating that the Japanese giant will add aluminum bits and bobs to some of its upcoming vehicles.
These won't be full, aluminum-intensive treatments like the F-150, however. Automotive News reports that an aluminum hood and liftgate will be coming to the 2016 Lexus RX, and following that, the Camry will get a bonnet built from Element 13 for model year 2018.
As AN points out, Toyota is no stranger to aluminum, using it in Japanese-built models like the Prius and Scion FR-S. The RX and Camry, though, will mark the first time the company's North American factories will use the material, and they'll do so on a significantly larger scale, owing to the higher volumes that the Camry and RX represent.