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Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Hardcore Lexus RC F spied along with facelifted model

The Lexus LC F isn't the only high-performance Lexus spied testing. Another of our spy photographers caught a hardcore version of the RC F sports coupe out testing with its more mild-mannered sibling, the latter of which was trying to hide its mild facelift. Of the two cars, the RC F is the more interesting for a couple of reasons, and not just because it will be the faster of the two. First of all, it looks like this RC F will be significantly lighter than the current model. The weight savings will likely come mainly from new carbon fiber panels that include the bare carbon hood and roof panel. It's possible Lexus will have found some other areas to save weight, but these parts are all we can see at the moment. The other reason this RC F is grabbing our attention is the impossible-to-miss rear wing. Its tall supports, large size and bold end plates signal that this is more of a track car than just a fast road car. Whether it delivers track-car levels of downforce has yet to be seen. The fixed wing is also likely lighter than the power-retractable one on the regular RC F. Another performance upgrade we can see are the giant cross-drilled brakes. One of the big mysteries of this car is of course whether Lexus will have upgraded the powertrain to match the other upgrades. We're not getting our hopes up. Lexus only has two versions of the 5.0-liter V8 (that we know of): the RC F version that makes 467 horsepower, and the LC 500 version that makes 471 horsepower. We could see Lexus using the slightly hotter LC version, but likely nothing new. Part of what leads us to think that is the RC F GT Concept Lexus built for Pikes Peak a few years ago. That car got loads of light parts, a roll cage and a wide body kit, but it had just the same 467-horsepower V8 as any other RC F. View 15 Photos As for the other RC on display in these spy shots, it gives us a solid look at the coupe's upcoming midcycle refresh. Interestingly, it appears Lexus has abandoned the split lights that had the Nike "Swoosh" style running lights. Now everything is integrated into single units. The outboard grilles now have more prominent strakes in them, and there's now a small grille or air inlet at the base of the main grille. Around at the back, there are almost no changes that we can see through the camouflage. Only a possible extension of the diffuser between the rear reflectors is all that shows through.