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Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

2021 Lexus ES 250 AWD First Drive | Pick your first-world problem

ANN ARBOR, Mich. — Looking at the 2021 Lexus ES sedan, one couldnÂ’t be faulted for thinking it unchanged from the previous model year. There is a significant new element, however, with Lexus offering an all-wheel-drive ES for the first time. The ES 250 AWD is a bone tossed to customers living in the Snow Belt, many of whom find the confidence of all-wheel drive an easier investment than a set of snow tires for their front-drive vehicle. With our first drive of the new AWD model, weÂ’d have the opportunity to take it on a long trip to Northern Michigan and, as luck would have it, a terrific storm was headed our way complete with snow and bone-chilling temperatures. Aside from pushing lateral grip and balance to its limits on a race track — and, really, who tracks their ES? — it seemed the perfect opportunity to test the ES lineupÂ’s newest improvement. The new feature comes with a caveat, though, which could be a deal-breaker for fans of the ES 350Â’s 3.5-liter V6: All-wheel drive can only be had in the also-new-for-2021 ES 250 designation, which indicates the sedanÂ’s naturally aspirated, 2.5-liter four-cylinder engine. Unlike the I-4 in the ES 300h — ‘hÂ’ standing for ‘hybridÂ’ — the 250Â’s mill doesnÂ’t come linked to any electric motors. The engine and drivetrain go hand in hand. You can only get all-wheel drive with the I-4, and you can only get the non-hybrid four with all-wheel drive. Interestingly enough, the ES 250 AWD costs exactly as much as the V6-powered ES 350 in each of its trim levels. Both start at $41,025, and go up from there. If all that sounds familiar, perhaps it's because the mechanically related Toyota Avalon has the same price and drivetrain situation going on. It too is locked into the combinations of FWD/V6 and AWD/I-4, with equal price tags for both and for ultimately the same reason: the also-related Toyota Camry AWD. Because of the minuscule numbers the V6-powered Camry sells in, Toyota saw no need to invest in engineering the all-wheel-drive system to work with a V6. And since the lower-volume Avalon and Lexus ES are really only getting AWD because it can be essentially pulled off a shelf and plugged into the TNGA platform shared by all three, well, that's how you end up with this unusual ES 350 and ES 250 AWD situation. ES 250 AWD, left, ES 250 AWD F Sport, right   So what do the two extra driven wheels actually cost? Your soul? No, but close, depending on your priorities.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.