1993 Lexus Sc300 Base Coupe 2-door 3.0l on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2019 Lexus ES gets new F Sport trim, Amazon Alexa and Apple CarPlay

"Alexa," I say out loud. A chime goes off in the all-new 2019 Lexus ES acknowledging the wake word. I ask what the weather is going to be like tomorrow, and after a brief pause, the voice made famous from Amazon's Super Bowl campaign replies, informing me of the cloud conditions and the temperatures for the next day based on my current GPS location. Although the ability to order paper towels from the comfort of a car wasn't quite ready for prime time (I tried), the future is nigh. While Lexus was unveiling the seventh-generation ES on the global stage that is the Beijing Motor Show, simultaneously in Los Angeles, a more intimate gathering of journalists was held and the wraps were pulled off an ES 350 and the ES F Sport. Not present was the ES 300h hybrid variant. In all, 2,000 components are either new or have been revised on the 2019 ES, which utilizes the larger GA-K chassis variation of Toyota's new global TNGA platform. Utilized on the 2018 Toyota Camry and 2019 Avalon, it's the first time the luxury brand has put the new front-wheel-drive platform to use. Standing 2.6 inches longer, 0.2 inches lower, 1.8 inches wider with wider tracks (0.4-inch front, 1.5 inch rear), and having a 2-inch longer wheelbase than the model it replaces, Lexus says the dimensions have been stretched to improve handling(for some reference, you can see how the similarly sized new Avalon compares to the last-generation ES). Another benefit is rear seat legroom, which is actually greater than that of the flagship LS sedan. All new ES models will roll out of Toyota's Kentucky plant with aluminum hoods and front fenders, and high-tensile steel to save on weight. Thanks to efforts such as those, the preliminary curb weight for the new, larger ES 350 is 3,649 pounds, a 78-pound increase from the current. The ES models on display both employ a new 8-speed automatic transmission mated to the same 3.5-liter V6 found in the Camry and Avalon. In the ES it produces 302 hp and 267 lb-ft of torque, a jump in 34 hp and 19 lb-ft of torque from the current ES 350. Preliminary fuel economy figures are 26 mpg combined (22 city / 33 highway), a bump up from 24 combined (21 city / 30 highway). The ES 300h will also share its hybrid powertrain with the Avalon, consisting of a 2.5-liter four-cylinder aided by two electric motors (one for propulsion and another that serves as a motor generator). The current ES only has one electric motor. Total system output is 215 horsepower.

2019 Lexus ES First Drive Review | Entry-level luxury that wants to have fun

NASHVILLE, Tenn. — For 2019, the Lexus ES is all new and marks the seventh generation of the Japanese nameplate's entry-level luxury four-door. We're happy to report that the redesign brings some very welcome attributes, and the 2019 Lexus ES does everything you'd want an entry-level luxury vehicle to do. Performance, no matter which of the two drivetrain options you choose, is respectable, interior comfort is on par with a Restoration Hardware sofa you'd spend real money on, handling is communicative, and most important for a Lexus, it's serenely quiet inside. While these are great attributes, there are a few places we wish Lexus had spent more energy revamping. Through the humid hill country just outside Nashville, on a mix of the congested city arteries and the flowing switchbacks of Tennessee's forested interior, we put the ES through its paces. The 2019 ES is based on Toyota's TNGA platform, which underpins both the latest Avalon and Camry models. Perhaps that'd constitute a knock in a previous era, but the new Camry chassis is a rollicking peach compared to some others in its class. It's rigid enough for a windy road dance, but compliant enough for daily-driver duties. Even better, Lexus engineers improved the TNGA platform for use in the ES. A 200 percent increase in stiffness over the previous ES is due in part to a liberal use of structural adhesives and laser-welded screws. The front strut towers are reinforced, and topped with a brace between them. This extra attention to detail pays dividends that include a smoother ride and better handling. New adaptive Dynamic Control Shocks quietly smooth out bumps and undulations, allowing us to wind through the rural backcountry roads confidently, and the steering gives better feedback than we'd expect from a vehicle like the Lexus ES. Pushing the big sedan into one of the many hilly, and often blind, corners along our route elicits only a minute amount of body roll. But chassis improvements aren't the only upgrade from the previous model. The 2019 Lexus ES comes standard with a 3.6-liter V6 delivering 302 horsepower at 6,600 rpm and 267 pound-feet of torque at 4,700 rpm. This represents a bump of 34 hp and 19 lb-ft from the previous generation's V6. The engine is coupled to Lexus' new eight-speed automatic transmission, which is encased in a housing smaller than the brand's previous six-speed automatic.