2006 Lexus Rx 330 Rear Wheel Drive,1 Owner,florida Car! on 2040-cars

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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Junkyard Gem: 1990 Lexus LS 400

Imagine you're an American Mercedes-Benz salesman during the winter of 1989-1990, looking over your inventory of majestic W126-chassis 560 SELs… and then you glance across the street at that brand-new Lexus dealership and flinch at the sight of your rivals gloating over a lot full of futuristic-looking big luxury sedans priced at less than half the cost of your top-of-the-pyramid S-Class. This was how it looked when mighty Toyota, riding high just before the popping of the Japanese asset price bubble, instantly muscled its way into the American high-end luxury-car market, and the result of that six-year, 145-billion-yen development process was the original Lexus LS. Here's one of those first-year LS 400s, used up at age 32 and residing in a Denver self-service car graveyard. Toyota had been selling reasonably luxurious rear-wheel-drive Cressidas in North America since the 1978 model year (in fact, Cressida sales would continue here through 1992), and before that we got the plush Crown. Those well-built cars were very comfortable and may have swiped a few sales from Oldsmobile or even BMW, but car shoppers here had come to associate the Toyota brand with sensible small cars and Warlord Grade trucks. Honda did very well selling luxed-up Accords and Civics with Acura badges, starting in 1986, and Toyota followed up with the Lexus brand for the LS 400 (as well as the Camry-based ES 250). In Japan, where the Toyota badge went on everything from sewing machines to the Emperor's personal Century (actually, Emperor Akihito's everyday driver was a Honda Integra sedan), there was no need for a separate luxury marque and the LS 400 was sold as the Toyota Celsior. Once the Lexus brand took off globally, however, Toyota eventually began using it for home-market vehicles. You can even buy a new Lexus bicycle in Japan today! The Cressida had a big straight-six engine, but the LS had to have a proper twin-cam V8 to do battle with the S-Class, BMW 7-Series, and Audi V8 (yes, the 7-Series didn't get a V8 until later, but the 750i had a V12). Toyota had been building aluminum-block hemi-head V8s for the Crown Eight and the Century since the middle 1960s, but that was an old-fashioned pushrod design and clearly too outdated for the LS. The LS got a 4.0-liter DOHC V8, designed from scratch just for the occasion; it had six-bolt main bearing caps and made 256 horses in the 1990 version.

2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.