2003 Lexus Lx470 Base Sport Utility 4-door 4.7l on 2040-cars

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2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

Lexus LX J201 concept is part SUV, part 550-horsepower rally car

Lexus transformed the LX, its biggest SUV, into a supercharged off-roader that sends chills down the Ford F-150 Raptor's spine. Although it's only a concept, it will attempt to tame the desert during the 2020 Rebelle Rally. Based on the venerable Toyota Land Cruiser, the LX is a formidable off-roader even without any modifications. Many examples nonetheless end up decked out with aftermarket parts, and it's these go-anywhere rigs that inspired Lexus to create the J201. Its name comes from URJ201, which is the current LX's internal designation. Stylists started by chipping several slats off the SUV's sizeable spindle-shaped grille to accommodate a winch and a light bar that's safely tucked behind a protective cover. Other aftermarket parts installed on the J201 include a snorkel, a roof rack, running boards, and a metal rear bumper with a pair of swing-out racks that carry extra fuel and a spare tire. Users can access cargo stored on the roof via a ladder installed out back. When the going gets tough, off-roaders can count on skid plates, a lifted suspension, 17-inch wheels, and 33-inch General Grabber X3 tires to help them soldier on. There's also an onboard air compressor, which lets drivers fill up the tires (after crossing sand dunes, for example) even if they're nowhere near a power outlet.  Lexus pegs the J201's output at 550 horsepower and 550 pound-feet of torque thanks in part to a Magnusson supercharger, but it stopped short of revealing technical specifications. It might have added forced induction to the stock LX 570's 5.7-liter V8, which effortlessly delivers 383 horsepower and 403 pound-feet of torque in its standard configuration, or it might have replaced the eight-cylinder with another engine from its arsenal. Regardless, an automatic transmission channels the cavalry to the four wheels via upgraded differentials. It doesn't sound like the J201 will ever see the light that awaits at the end of a production line. It's based on a model that sells in extremely limited numbers (4,718 units found a home in 2019), and that's nearing the end of its lifecycle. This concept is not destined to spend the next few decades in a warehouse, however. Rachelle Croft and Taylor Pawley will enter the J201 in the 2020 edition of the Rebelle Rally, which starts this Thursday, October 8. Open exclusively to women, the event will take competitors through 2,000 miles of grueling terrain in California and Nevada. Related Video:

Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid