2010 Lexus Is350c on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2022 Lexus LX 600 brings the new Land Cruiser to America

Toyota fans have been disappointed by the fact the 300-series Land Cruiser isn't coming to the U.S. But the good news is that its Lexus-badged twin will still make the trip. The 2022 Lexus LX 600 is based on the new Toyota, but with the typical styling and feature updates to make it an even more plush luxury SUV. With the Land Cruiser as the basis, the LX 600 is basically the same under the skin. It's powered by a twin-turbo 3.5-liter V6 making 409 horsepower and 479 pound-feet of torque. The platform is the TNGA-F, and it uses body-on-frame construction. Suspension design is double-wishbone at the front with a four-link solid rear axle. The Lexus features adjustable ride height and suspension stiffness. The former adjusts automatically between low for easier access, normal for pavement driving and two lifted heights for off-roading. And to assist with off-roading, the Lexus gets Crawl Control off-road cruise control, multiple terrain modes including an automatic one, and surround cameras that even show under the truck to help avoid banging together rocks and vulnerable parts of the car. Styling is quite evolutionary, so much so that you might have trouble telling the new LX 600 from its LX 570 predecessor at a glance. Telltale differences include the thicker bars on the grille that don't have a surround, as well as larger side grilles and a slightly slanted rear window line. The F Sport, an all-new trim for the LX, gets a different black mesh grille that makes a big difference to the exterior. The F Sport also gets enormous 22-inch forged aluminum wheels, plus a mechanical limited-slip rear differential. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The LX 600's interior is quite distinct from the Land Cruiser, and the centerpiece is its dual-screen infotainment system. The upper touchscreen measures 12.3 inches and handles audio, navigation and other vehicle settings and information displays. The lower 7-inch touchscreen is mainly used for climate control and comfort settings. The interface and operating system for the infotainment is the same system that has made its debut in the completely redesigned Lexus NX. In our experience, it's a massive improvement over past Lexus systems, though not quite a class-leader. For LX buyer's looking for maximum opulence, another new trim level is the Ultra Luxury.

Lexus previews LF-LC GT Vision Gran Turismo

Hot on the heels of the Alpine Vision Gran Turismo, the next in line to showcase its concept for GT6 is Lexus. Dubbed the LF-LC GT Vision Gran Turismo, the design is apparently based on that of the Lexus LF-LC concept that debuted at the 2012 Detroit Auto Show in red, reappeared in blue at the Australian Motor Show and is tipped to reach production as the LC 500. The virtual reality concept appears to encompass many of the same design cues, but in racing guise – not unlike the treatment Lexus applied to the RC F GT3 concept last year and with a similar white paintjob. More than that we couldn't tell you, but Polyphony Digital – the game studio responsible for the Gran Turismo franchise – says the official unveiling will follow soon.