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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

The refreshed 2018 Lexus NX looks just like a baby RX

The refreshed 2018 Lexus NX compact crossover debuted this week at the Shanghai Motor Show. Most of the changes are visual, and it should keep the NX fresh for the next few years until more extensive changes come. Power and performance remain the same, but Lexus claims its smallest SUV is quieter and more refined thanks to some updates under the skin. As the automaker's third best-selling vehicle in 2016, behind the venerable RX crossover and ES sedan, the NX has been a huge hit for Lexus in every market. Up front, the love it or hate it spindle grille remains, though it has received a few modifications. The upper portions of the grille and fenders have been reworked to flow better into the hood and doors. In addition to the sleeker visuals, it should help improve aerodynamics. New headlights with three projectors are similar to those on the new Lexus LC sport coupe. The bottom portion of the bumper has been pulled forward a bit, making the NX look both less pointy and more like a small RX than ever. In the rear, the bumper is redesigned, adding in design elements that draw influence from the spindle grille. Like the headlights, the taillights have been updated with a shape that's similar to those on the LC. Other changes include reshaped exhaust tips, new 18-inch wheels, and a kick sensor that opens the rear hatch if you make a motion under the rear bumper. Like the exterior, the changes to the interior are small but notable. The infotainment screen has grown from 7 inches to 10.3 inches. The controls for both the infotainment and HVAC system have been updated. Nearly all of the control knobs and switches have what Lexus is calling a metallic satin finish, essentially a silver-gray looking matte coloring. Like with many other Toyota and Lexus products, the automaker's Lexus Safety System + now comes standard on all models. This includes emergency braking, radar cruise control, lane departure warnings, and automatic high beams. The turbocharged 2.0-liter inline four carries over unchanged, though the model is now known as the NX 300 (formerly the NX 200t). Likewise, the hybrid system in the NX 300h is unchanged. There have been some updates to the suspension, adding in a modified version of the adaptive variable suspension system from the LC. Lexus claims this should improve both ride and handling. No word on pricing or a release date, so look for more news some time in the next few months.

Volvo, Kia and BYD duke it out in the finals for World Car of 2024

Three electric vehicles — none produced by an American manufacturer — will compete next month for the title of 2024 World Car of the Year, it was announced Monday. The finalists are the Kia EV9, the Volvo EX30 and the BYD Seal (shown above). The latter two are built in China. The three top finalists in five other categories were also named at the Geneva Motor Show in Switzerland. The winners in all six categories will be revealed live during an awards ceremony at the New York International Auto Show on March 27. This year marks the 20th year of the World Car Awards and the partnership with the New York show. Besides car of the year, the other finalists are: Electric vehicle: BMW i5, Kia EV9, Volvo EX30; Luxury car: BMW 5 Series/i5, Mercedes Benz E-Class, Mercedes Benz EQE SUV; Performance car: BMW M2, BMW XM, Hyundai Ionia 5 N; Urban car: BYD Dolphin, Lexus LBX, Volvo EX30; World Car Design: Ford Bronco, Ferrari Purosangue, Toyota Prius. Only Ford among U.S. companies has an entry in the final selections, and only in one category, design, for the Bronco. BMW has four vehicles in the finals, Volvo has three, Kia and Mercedes have two each. BYD from China has two entries as well. The Seal went on sale in in its home market in 2022 and is now available in most of the rest of the world. The BYD Co. (which stands for Build Your Dreams) has surpassed Tesla to become the worldÂ’s biggest maker of electric vehicles, and has its sights set on the U.S. The selection process for World Cars involves 100-plus automotive journalists from 29 countries who vote, as they review and test-drive the eligible vehicles for the 2024 awards. Their journey is captured virtually on World Car TV. Design/Style Geneva Motor Show BMW Ferrari Ford Hyundai Kia Lexus Mercedes-Benz Toyota Volvo Best Cars World Car of the Year