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Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

2020 Lexus RX and RXL get refined front face, new tech

Lexus is updating its RX and RXL lineup of luxury crossovers for 2020 with tweaks to its steering and driving dynamics, interior and exterior, new Android Auto integration and standard Lexus Safety System+ 2.0 technology. The changes also boost the RX 350 starting price to $45,175, including a $1,025 destination charge. On the outside, Lexus changed the look of the front by updating the spindle grille, which had previously featured horizontal slats, and adding more prominent surrounds to the fog lights that echo the grille. Also echoed are the hand-drawn angles of the grille surround at each corner of the bumper to harmonize the visual flow. Lexus says the RX line is its first to get Android Auto integration, joining the existing Apple CarPlay and Amazon Alexa compatibility. The touchscreen — both the standard 8-inch display and available 12.3-inch split-screen version — has moved almost 5.5 inches closer to the driver and now offers control over both audio and climate systems, plus display for the rearview camera when backing up. There are also two new USB ports, bringing the total to six, plus a new designated mobile phone storage area near the front of the center console. If you opt for the 12.3-inch display, you get dynamic voice command, which Lexus says is capable of recognizing millions more phrases, is more accurate and offers expanded points of interest searches than its conventional voice-recognition systems. And finally, you get a three-year trial with Lexus Enform Remote to remotely start the car from your smartphone. Lexus is also adding its Safety System+ 2.0 as standard across the lineup, which adds daytime bicyclist detection and low-light pedestrian detection, plus road-sign assist and lane-tracing assist, which works in conjunction with dynamic radar cruise control. On the driving side, Lexus added hollow front and rear stabilizer bars to reduce weight, but theyÂ’re thicker in diameter and feature reinforced bushings to help reduce body roll and improve response on steering. The shock absorbers were re-turned to work with the stiffer roll bars, and there are upgraded dampers with a new friction control device to better control high-frequency vibrations and smooth out the ride. Further refining the ride is a stiffer suspension design, to reduce noise and vibration from the road, and added active corner braking to help prevent understeering by braking the inner wheel and providing more stability to the vehicleÂ’s handling.