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Watch an Aventador, Viper and LFA play the songs of their people

Our friends at Road & Track recently stopped by Cars and Coffee in Irvine, California, with the 2013 SRT Viper and found themselves a place to park between a Lamborghini Aventador and a Lexus LFA. Those machines might as well be the three musketeers of ludicrous exhaust notes, and rather than keep those 24 raging cylinders muffled, R&T set about conducting an orchestra of internal combustion. On seeing these three lined up, we were more than prepared to call the Viper victorious when it came to tickling our ear drums, but the latest domestic V10 sounds down right civilized in this company.
If we're picking favorites, we have to say the LFA takes the cake. There's something about the noise of a street-legal V10 that can wrap it's tachometer all the way to 9,000 rpm that turns our knees to quivering dollops of jelly. Check out the clip below for a listen. We shouldn't need to tell you to get frisky with the volume.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

The new 2018 Lexus LS 500h hybrid V6 makes V8 power

With hybrids en vogue in Geneva, Lexus has taken the opportunity to debut the all-new 2018 Lexus LS 500h. The V6 is paired to two electric motors for a healthy total of 354 horsepower, just not far off the a V8-powered LS 460. It is down quite a bit from the outgoing 438-horsepower LS 600h but still enough to send the LS 500h to 60 miles per hour in 5.4 seconds. The hybrid system is similar to the one in the new LC 500h coupe, which combines the traditional Toyota hybrid two-motor CVT with a 4-speed automatic for better responsiveness, less of the "rubber band" CVT sensation, and (of course) greater efficiency. It should also help keep the LS 500h relatively quiet at full bore, keeping it in line with the "whisper quiet" mantra of the new LS. The new lithium-ion battery pack is 20 percent smaller than the outgoing nickel-metal battery, though Lexus claims power density has been improved. Styling changes to the hybrid are minor. It still features the love-it-or-hate-it spindle grille that's permeated throughout the Lexus lineup, but other than a handful of hybrid badges and the typical blue ring around the badge, it's hard to spot the difference between the models. The interior appears to have a few minor trim changes, including some new reptile scale-like door panels. While fuel economy hasn't been announced, expect improvements over the outgoing model's 19 city/23 highway rating. Look for more news on fuel economy and pricing in the next few months. Related Video: