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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.

Final Lexus IS F rolls off assembly line in Japan, bound for US

We knew this day would come, but it's nonetheless a bit of a sad one for Lexus enthusiasts as the very last example of the IS F has rolled off the assembly line in Tahara, Japan. Decked out in its trademark bright blue, the final IS F is destined for a customer right here in the United States.
Far from just another now-defunct model in an endless succession, the IS F marked the first time that Lexus did a proper performance model, debuting in production guise at the 2007 Detroit Auto Show alongside the LFA concept long before the latter entered production and took the idea of the high-performance Lexus even further. The IS F may not have sold in huge numbers, but it definitely marked a milestone for Toyota's luxury division.
Don't cry too much, however, as the new RC F that effectively takes its place packs an even mightier punch. While both are powered by essentially the same 5.0-liter V8 engine mated to an eight-speed automatic driving the rear wheels, the outgoing sedan's 416 horsepower and 371 pound-feet of torque is easily outgunned by the new coupe's 450 hp and 383 lb-ft.

Here's why our Lexus NX is uglier than the rest of the world's

Take a good look at the image above. That's the US-market Lexus NX 300h, and it looks, well... distinctive. Although the entire NX crossover sports styling that could certainly be described as controversial, it's the front end of the 'ute that seems to draw most of the ire, befitted as it is with Lexus' so-called spindle grill.
Now, take a look at the pair of images just below. The one on the left is from the States (the same model seen above), while the one on the right comes from Europe. Notice a difference? The lower front fascia of the European Lexus NX dips down much lower than the one from the US, and it looks much more refined because of it.
Why the disparity between the two designs? According to Top Gear Philippines, the reason why the US gets the more pointy proboscis is because of its classification as a light truck. It seems trucks are required to have some sort of concession to the car's approach angle - in other words, a truck should be able to clear an obstacle that a car might hit. Why does Lexus care if the NX is a car or truck? Well, that has to do with how fuel economy is reported, as trucks are given less-stringent requirements for Corporate Average Fuel Economy purposes.

Lexus looking for performance with 600-hp LF-LC?

Lexus has been keeping development of the production version of its LF-LC concept tightly under wraps. Last we heard, that halo GT car had received the green light for production, but that was over a year ago. Since then, things have been pretty silent. Finally though, fresh rumors about the luxury coupe are starting to leak out, pointing toward the model's powertrain lineup.
According to unnamed sources speaking to Motor Trend, the production LF-LC will eventually sport three very intriguing engine options. The base model will reportedly use a naturally aspirated V8 providing around 450 horsepower - very similar specs to the upcoming RC F. The next step up will allegedly be the upcoming hybrid powertrain shared between BMW and Toyota pumping things up to around 500 hp. Finally, a top-of-the-heap F version will use a twin-turbocharged version of the RC F's 5.0-liter V8 to bring output to 600 hp. The insiders even claim that the hybrid and the twin-turbo V8 could find their way into other Lexus products like the LS and possibly even a more beastly RC.
None of this speculation sounds too outlandish. Lexus could get more capacity out of the RC F's tuned V8 by shoving it into other models, and rumors are flying about performance cars spawned from BMW and Toyota's partnership. Given Lexus' recent embrace of turbocharging, even the twin-turbo V8 doesn't seem too dubious. That said, with no hard facts to back up the rumormill, we'll have to keep waiting to see what the LF-LC shows up with.

Lexus GX has quietly more than doubled its sales this year

There are some things in this industry that we're perplexed by, like the infotainment system on our long-term Subaru WRX or why the Mitsubishi Mirage is allowed to exist, among other things. Let's add one more to that group, with the Lexus GX. It's not a particularly bad vehicle for a big, body-on-frame brute, remaining one of the only true SUVs in the mid-size luxury class, alongside the equally old fashioned Land Rover LR4.
Considering these things, then, what we're about to tell you makes very little sense - sales are up 135 percent through last month. The Japanese luxury marque has moved over 5,300 during the first six months of 2014, owing in no small part to a significant price drop over the 2013 model. Today, a GX starts at $49,085, while a year ago, it was $53,445.
Don't mistake this price decrease for charity, though. Lexus specifically built a lower-cost GX to lure in customers. According to WardsAuto, faux leather covers the cabin rather than the real stuff, while the overall package is decontented relative to what you might find in a typical Lexus.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.

Recharge Wrap-up: Lexus CT 200h is NWAPA's favorite hybrid, 'No Charge to Charge' in LA

The Northwest Automotive Press Association (NWAPA) has given the Lexus CT 200h its Favorite Hybrid title. It named the compact luxury hybrid its favorite of 2014 at its Drive Revolution in Portland (where it also named the new Volkswagen Golf TDI the Northwest Green Car of the Year). According to NWAPA president Nik Miles, the CT 200h earned the honor for "impressive combination of state-of-the-art small car luxury and hybrid technology." For 2014, the Lexus CT200h got an updated front end, including the spindle grille we've been seeing on new Lexus vehicles, plus a redesigned steering wheel and sliding sun visors. Read more in the press release below. Chevrolet credits the Malibu for helping make stop-start mainstream. Chevrolet started including stop-start technology standard in Malibus equipped with the four-cylinder engine. Chevy has sold about 83,000 of that model, so 97 percent of 2014 and 2015 Malibu sales include stop-start. Now, that technology has made its way into the 2015 Impala. With drivers idling an average of 16 minutes a day, stop-start can significantly reduce harmful emissions and save fuel. According to Navigant Research, we can expect annual sales of cars equipped with stop-start technology to surpass 55 million by 2022. Read more in the press release below. Nissan Leaf customers in Los Angeles will get access to free charging beginning August 15. Nissan is extending its "No Charge to Charge" promotion to LA, which will allow customers to charge at public charging stations at no cost. Leaf customers - including those who bought or leased their car from the participating dealerships on or after July 1 - will get an EZ-Charge card, allowing them to use ChargePoint, Blink, CarCharging, AeroVironment and NRG eVgo chargers for free. Rapid chargers can charge the Leaf's battery to 80 percent in 30 minutes. Nissan plans to offer the "No Charge to Charge" in at least 14 more markets in the US, bringing the total to 25, within the next year. See the press release below for more details. California will get six all-electric school buses for three school districts as part of a demonstration program. The California Energy Commission awarded a grant of $1.4 million for the program to National Strategies LLC; this is in addition to a $2.2-million grant from the South Coast Air Quality Management District. The EV buses use vehicle-to-grid technology, allowing them to sell energy back to the grid when it is needed.

2015 Lexus NX 300h

With so much hullabaloo being made over the first gasoline turbocharged engine produced by Lexus, it's easy to forget that there's another option for those who'd rather (barely) hear the whirring of electric motors than the high-pitched whizzing of turbos. That's too bad, because we think the NX 300h is one of the more interesting hybrids on the market, due in large part to its innovative all-wheel-drive system and relatively sporty driving dynamics. We spent several hours with the brand-new hybrid crossover from Lexus, and we came away with plenty to talk about.
Driving Notes
Of course, the big thing that differentiates the 300h from the 200t is its drivetrain. In place of the 2.0-liter turbocharged four-cylinder sits a 2.5-liter gasoline engine that runs exclusively on the Atkinson cycle to save fuel, augmented by a pair of electric motors and mated to an electronic continuously variable transmission. Lexus is no stranger to hybrids, buoyed by parent company Toyota's expertise, and the basic setup used by the NX 300h is a well-known quantity shared with the ES 300h.