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'Drive' the new Lamborghini Hurac?n today

Unless you're a captain of industry, a professional athlete or some kind of thickly bankrolled celebrity, there's a pretty good chance that you're not going to be amongst the lucky first owners of the upcoming Lamborghini Huracán LP 610-4 supercar. We can commiserate, as just the though of slipping behind the wheel of the Gallardo-replacing monster, and gunning the 610-horsepower V10 engine is enough to get our hearts racing.
It's a kindly gesture on the part of Lamborghini then, to put together this little Huracán driving simulator for us 99-percenters. Perhaps not the very last word in graphical presentation or life-like physics engines, the sim is nevertheless a cool diversion for a flash-based driving game. If you're like us, you'll need a few laps to get acquainted with the brutish steering controls, but we trust you'll catch on. Last one around the test track buys the first round of grappa at happy hour.

New Lamborghini Urus variant shown racing up Pikes Peak

Lamborghini set an all-time sales record in 2021 thanks in part to the Urus. The super-SUV has predictably been a hit, and it's getting an update in the near future to remain competitive. Footage published on social media gives us a preview of what to expect from the model. Posted on Instagram, the short video shows a camouflaged Urus prototype racing up Pikes Peak in Colorado. "When you're going that fast anything can happen," the narrator warns, but the preview stops short of revealing exactly what we're looking at. The footage of the SUV isn't much help, either: the Urus moves fast and is rarely in focus. Earlier spy shots may provide better insight into what's coming, however. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Images of a pre-production prototype testing in the snow published in January 2022 suggest that the visual changes made to the Urus will be relatively minor. They include additional vents integrated into the front bumper and a redesigned rear bumper. We're also expecting that the interior will receive new tech features, and it's not too far-fetched to speculate that a handful of mechanical changes will be found under the sheet metal. And, unverified rumors claim that a gasoline-electric hybrid powertrain will be made available in the coming years. Lamborghini will release additional details about its new Urus flavor in the not-too-distant future. That's also when we'll find out more about the Pikes Peak connection. Is the Italian firm planning to dethrone sister company Bentley and set a new SUV record? Stay tuned. For context, the current record holder is a Bentayga that raced up the 156-corner mountain in 10 minutes and 49.9 seconds in June 2018. The updated Urus isn't the only new Lamborghini model in the pipeline. The final evolution of the Huracan will make its debut before the end of 2022 and it will be worth waiting for: it will be a production-bound version of the off-road-ready Sterrato concept unveiled in June 2019. Lamborghini SUV Luxury Performance

Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.