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Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.

Lamborghini Veneno could be yours for just $11 million

How could an automaker charge over three million euros for a single automobile, no matter how rare or extreme? That's what we wondered when Lamborghini took the wraps off the Veneno at the Geneva Motor Show, with a price tag working out to over $4 million US using exchange rates at the time. But that suddenly seems downright reasonable when you see how much this owner is asking for one. Listed for sale on a German website by a broker in Japan, this particular Veneno is accompanied by an asking price of ˆ9.98 million. That works out to over $11 million at current rates, or a good three times what it originally cost when new, depending on which currency you're going by. Either way, that's one heck of a markup for a car now three years old, even if it only has about 840 kilometers (522 miles) on the odometer. You'd think, considering its lofty asking price, the seller could have provided some decent pictures, but apparently not. Lamborghini made only three examples of the Veneno coupe for public consumption, and this example is said to be the second. With the other two sold to owners here in the United States (in Long Island and Miami), this appears to be the one sold to a customer in China, and was previously spotted in Hong Kong on its way to Macau. No matter which way you look at it, the Veneno is a rare beast... even counting the nine roadsters that followed with an even more bullish price tag. Put in that context, the ˆ1.75m-euro ($1.9m) sticker price worn by the Centenario revealed in Geneva this year – also based on the Aventador with a more extreme design – seems like a relative bargain. Related Video:

Lamborghini unveils 50th anniversary Aventador Roadster and Gallardo

Though hardly moving into Porsche levels of 50th Anniversary celebrations, Lamborghini is taking its own golden jubilee pretty seriously. The Italian company treated the world to a 50 Anniversario version of the Aventador LP720-4 earlier this year in Shanghai. At this year's swanky show at The Quail during Pebble Beach weekend, Lamborghini is showing off the convertible version of the car, the very sultry Aventador LP 720-4 Roadster 50 Anniversario.
What's more, the company has brought along the anniversary-treated Gallardo LP560-2 50 Anniversario as well, which we officially saw for the first time in China. Hey, a stage full of Lambos is no bad thing in our book.
As the coupe version before it, the 50th Anniversary Aventador has been massaged to make a full-bodied 720 horsepower from its stunning 6.5-liter V12, as well as done up with special edition paint and badging. A subtlety redesigned front splitter will call out the limited run Aventador Roadster to those in the know, too. Enough reading; check out both the Aventador Roadster and the celebratory Gallardo, live from the show stand at The Quail, in our attached galleries of images.