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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Seinfeld and Chris Rock laugh it up in a Lamborghini Miura

Jerry Seinfeld has featured many beautiful cars and hilarious comedians in his Comedians in Cars Getting Coffee web series, but this latest episode might top them all. (To his credit, it feels like we've been saying that a lot lately). In this video, Seinfeld snags the keys to a 1969 Lamborghini Miura and picks up funnyman Chris Rock.
Not surprisingly, Seinfeld says the Miura is "the most beautiful car ever designed," and he shows how fast it can be, too. After stopping for lunch and a conversation with Rock, Seinfeld gets an unexpected chat with one of New Jersey's Finest. There are plenty of laughs, but the Lamborghini and its long eyelashes steal the light in this episode. Check it out below.

Lamborghini applies to trademark V12 hybrid sounds in EV mode

Lamborghini is sprinkling various European intellectual property offices with bits of its future V12 super sports car it wants to protect. The internet continues to dig those bits up. After a couple of spy specialists found line drawings of the hybrid V12 coupe filed with the World Intellectual Property Office in North Macedonia, CarBuzz dredged up a sound clip of the V12 in pure electric mode filed with the European Intellectual Property Office. Spy shots have showed the car will come with a City Mode that's expected to enable battery-only motivation. The audio clip appears to present three modes of the electric driving sounds required of all electric-capable vehicles to warn pedestrians of the EV's approach. CarBuzz believes the first sample was made under steady-state driving. It sounds a little like dark ambient ASMR with some wind in the background, like something from Atrium Carceri or Metatron Omega. The second would be under acceleration, the sinister electric symphony rising in pitch then fading as the unheard V12 internal combustion engine takes over. The last clip would be the reverse, as the V12 gives way to the battery again. There's nothing amiss in any of the sounds, but we find ourselves thinking there's nothing especially Lamborghini about them, either. That's not a slight against the crew from Sant' Agata, that's a statement about what the future of hybrid and electric supercars could mean to us everywhere outside of a highway or Cars and Coffee. It could make Dodge's Fratzonic Exhaust that much more interesting assuming the production sonics match what we've been told, and a recent Ferrari patent shows a rival group of Italians trying to forestall roads full of computer monitor noises with a "sonority current." Lamborghini supercar prototype View 17 Photos