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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Valentino Balboni launches Lamborghini parts company

After 40 years of helping Lamborghini develop some of the greatest supercars on the road, former test driver Valentino Balboni is going back to work. Balboni recently unveiled his own company, aptly named VB, which will specialize in aftermarket components for Lamborghinis. VB's first matter of business is to give Lamborghini's most hardcore supercar a better sound. Set to launch at the Concorso Italiano during this year's Pebble Beach Concours d'Elegance week, VB's first aftermarket part is a titanium exhaust system for the Lamborghini Aventador LP-750 SV. The titanium exhaust system weighs in at 13.8 pounds and is a bolt-on part that uses OEM mounts. Each exhaust system takes over 350 hours to make and will be limited to a production run of 30 units. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pricing for the exhaust system hasn't been announced, but drivers with the means to pay hundreds of thousands of dollars for an Aventador SV should be able to afford some aftermarket goodies. Balboni has an extensive history with Lamborghini. After starting as a mechanic's apprentice, Balboni went on to become a test driver at Ferruccio Lamborghini's request. Before retiring in 2009, Balboni was said to have driven roughly 80 percent of the automaker's entire production. Lamborghini even named a supercar after him, the 2010 Lamborghini Gallardo LP550-2 Valentino Balboni, as a way of saying thank you. It looks like Balboni isn't done with Lamborghini, yet, and VB's titanium exhaust system for the Aventador SV should be an aural delight. Related Video: Featured Gallery VB Lamborghini Aventador SV Exhaust System Related Gallery Lamborghini Aventador LP 750-4 Superveloce: Geneva 2015 View 21 Photos News Source: Facebook, Valentino BalboniImage Credit: Valentino Balboni Auto News Aftermarket Lamborghini Performance exhaust system valentino balboni lamborghini aventador sv lamborghini aventador lp 750-4 superveloce

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.