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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Harry Metcalfe shows off his Lamborghini Countach

Harry Metcalfe may no longer be editing the Evo magazine he founded, but that doesn't mean he doesn't still have octane pumping through his veins – or that he isn't still producing world-class automotive content. In this latest video released on his YouTube channel Harry's Garage, Metcalfe shows off is 1987 Lamborghini Countach 5000 Quattrovalvole. The precursor of today's Aventador, the Countach was Sant'Agata's longest-serving mid-engined twelve-cylinder supercar, remaining in production from 1974 (after the Miura was discontinued) until 1990 (when the Diablo replaced it), and earned its place of prominence on the walls of so many childhood bedrooms. Metcalfe's was a later model from 1987 – the London Motor Show car from that year, in fact – packing the enlarged 5.2-liter V12 with the four-valve heads, those fantastical air vents and that giant rear wing. Harry even had the legendary Valentino Balboni to sign the interior. The video is a full half-hour long, but even if you've only got a few minutes, it's worth watching just the beginning to hear it starting up.

Next-gen Lamborghini Aventador to get batteries and active aero?

Sportscar makers at the pointy end of class flout what appear to be inevitable business decisions the same way their offerings flout what appear to be inevitable physical limitations. Questions we've asked for years include: How long until Ferrari builds an SUV? (Next year.) How long until Chevrolet reveals a mid-engined Corvette? ( Soon?) And how long until Lamborghini must perform hybridised open heart surgery on its nonpareil V12? According to Motor Authority, as part of an interview with Lamborghini R&D honcho Maurizio Reggiani at the Detroit Auto Show, the answer to that last question is likely with the next generation. Reggiani told MA that the next-gen Aventador will definitely come with a V12. After that, the man who makes the bulls said "we must decide what will be the future of the super sportscar in terms of electric contribution," the principle issue of that contribution not being performance, but weight and power delivery. The 4,085-pound Aventador makes scales weep, explaining why Reggiani is so grave about weight implications that even a dual-clutch transmission - a seeming shoo-in for the next-gen car - won't get a pass until it justifies its extra heft over the present, hoary, single-clutch gearbox. Carbon fiber already forms the Aventador's tub, so engineers in Sant' Agata can't evaporate hundreds of pounds with that conversion. Lamborghini's been working on the new car's platform a for more than a year, no doubt with batteries in mind, yet stuffing a load of Triple As into the chassis could turn a battleship into a dreadnought. That formula works for Bugatti, but won't serve Lamborghini nor its clientele. Reggiani isn't opposed to some sort of electric assistance when the next-gen car bows in 2020 or 2021, and at the Frankfurt Motor Show last year said he sees plug-in hybrid tech as the next step, but we won't be surprised if the V12 song remains the naturally-aspirated same at launch. Still, the question of electrification - and turbocharging - remains one of "When?" There's so much writing on the wall that the writing is the wall: two years ago, Reggiani admitted that turbos will get bolted on "sooner or later," as did Lamborghini's commercial officer Federico Foschini last year, the Urus will dial up a hybrid powertrain soon, reports declare the next-gen Huracan will go hybrid in 2022, and Euro 6 emissions aren't getting less stringent. No matter how the coming flagship makes its power, expect more of everything.