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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini gets barbecued at St. Louis gas station

Life is good when you're behind the wheel of a bright blue Lamborghini Huracan. Or at least it is up until the moment a forgetful minivan driver drives off with the fuel filler nozzle still attached. The result, at a gas station in St. Louis, was a spray of fuel, spilled directly onto the Lamborghini's engine bay, which instantly ignited and turned the supercar into a fireball. As reported by the Riverfront Times, the blue Huracan was actually one of two Lamborghinis, the other being an orange Gallardo, that had stopped to refuel. This video shows the exact moment when the minivan driver pulls away and the fuel hose separates from the pump. Careful if you're watching this at work, or have kiddies present, because some of the language is, well, also incendiary. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Then again, if you're in the middle of seeing gallons of fuel being sprayed directly onto a supercar's hot-running V10 engine, we doubt you'd wax poetic about the experience. And due credit to the Riverfront Times for its headline proclaiming "Incredible Dumbass Turns Lamborghini into Fireball at St. Louis Gas Station." It might not earn a Pulitzer, but kudos for nailing the story in one line, folks. Apparently and, somewhat amazingly, no one was reported hurt in the ensuing fire. The Lamborghini is definitely a total writeoff, but amazingly, the accompanying red Performante was just covered in ash. And according to this same Facebook post, the minivan driver was quickly found and admitted to being the culprit. Update: A previous version of this post incorrectly identified the blue Lamborghini Huracan as a Gallardo. The text has been corrected. Additional photos and video have also been embedded. Related Video: Weird Car News Lamborghini Minivan/Van supercar wreck gallardo

Lamborghini designers channel brand's past to keep supercars fresh

Lamborghini design boss Mitja Borkert smiles as he sums up the brand's design language with an anecdote. "I bought a 1/18-scale Countach in Frankfurt, and I put it in my carry-on suitcase. One of the guys at the security screening asked 'what's that?' His colleague looked at the screen and immediately said "it's a Lamborghini!" Borkert points out the unmistakable silhouette is a major part of what defines a Lamborghini. He gives Marcello Gandini credit for the styling cue. The talented Italian designer penned a long list of emblematic sports cars, including the Miura, the Countach, and the Lancia Stratos. For Borkert, the Gandini line is deeply-rooted and permanent. However, he doesn't feel the least bit constrained by it. "First of all, for me this line is written in stone. It will remain in the next 100 years, regardless of what technology we will have. I'm very sure of it. Of course, we always have to find an interpretation of that line for specific projects. When we created the Urus, we also wanted to use the line but we had to interpret it in a way that worked for that specific architecture. How we did that you will see in the future. "The Huracan has one interpretation of the Gandini line. The Aventador is longer so we had to stretch it. You can set a lot of tension in that line, you can give it a bit more wedge. In the Centenario the rear is a little bit lower, for example. "So, for me, this is the component we have to keep. Then, there are the design themes like doors, fenders, and what we are doing with the front and rear. That's when we apply the motto 'expect the unexpected.' We are always challenging ourselves, and always looking for something new." The first step of the design process is to get the proportions exactly right. "If the main proportions aren't right, you will never be able to catch up with the design," he notes. And while most people assume modern-day designers start sketching on advanced CAD software, a Lamborghini still comes to life the old-fashioned way: with a pencil and a sheet of paper. Once the proportions are locked in, Borkert and his team of young, spirited designers begin adding secondary styling cues like character lines, angles, and creases. The last part of the process is when designers pencil in the final details such as vents, moldings, emblems, and miscellaneous trim pieces. Heritage plays a large role there, too. The hexagon is another one of the defining features that characterize a Lamborghini.