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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini loans an Aventador S to father and son building 3D-printed replica

In October we shared the story of Sterling Backus, the physicist in Erie, Colo., who was building a Lamborghini Aventador replica with his 11-year-old son Xander. In progress for nearly two years, Backus — who designs lasers as his day job — fabricated a steel chassis, sourced an LS1 V8 from a Chevrolet Corvette for power, bought lights on eBay and 3D-printed the body panels that were then encapsulated in carbon fiber. Backus and son call the coupe the Interceptor, and Sterling said he subtly changed every exterior panel to avoid legal issues with Lamborghini. The Sant'Agata automaker was paying attention to the Interceptor, though, as an exec phoned Sterling about it before Christmas. The subject of the call: Lamborghini's marketing chief wanted to know if he and Xander would like to borrow an Aventador S for a couple of weeks and shoot a video. The Italian automaker has been known to go on hunts for deep-down Lamborghini fans. Last year Lamborghini had a surprise for one lucky kid going Christmas shopping at a store in Italy; kids that said they wanted a model Lamborghini were told the store was out, and almost all the kids accepted a different model instead. One child made it clear he didn't want a substitute if he couldn't have the Lamborghini, so he not only got a the model he wanted, he got it delivered in a Lamborghini driven by factory driver Marco Mapelli. Xander's devotion to the Aventador in "Forza Horizon 3" is what compelled him to ask his father if they could build a real-life version. For that, Xander and Sterling earned Lamborghini's #RealLover distinction this year. Katia Bassi, Lamborghini's CMO, said, "Automobili Lamborghini is against any attempt at counterfeiting. However, a true story of such authentic passion deserves to be featured, which is why we chose to tell of SterlingÂ’s and XanderÂ’s project in our 2019 Christmas video." Lamborghini Real Lover Campaign View 21 Photos The Interceptor build continues, documented on Facebook. The senior Backus aims to turn his work it into an educational tool. "Ultimately, I want kids to get interested in STEM, and this is a great platform for it because of all the disciplines involved in a project like this." But after 20 months of effort, he and Xander will probably enjoy taking a holiday break in the car that started it all. Related Video:

Lamborghini will unveil an enigmatic hypercar at the Frankfurt auto show

Lamborghini released a dark teaser image that previews a new model scheduled to break cover during the 2019 Frankfurt Auto Show. Posted on its official Instagram channel, the teaser shot asks more questions than it answers while giving us one more reason to look forward to the event. "Just open your eyes to the future," Lamborghini instructed its fans in the caption that accompanied the photo. That's not much to go off of, but the blacked-out image looks like it depicts the front of a low-slung supercar wearing Y-shaped LED running lights. The company's logo is the only other visible detail, but we see enough to tell whatever Lamborghini is teasing shares a few key styling cues with the striking Terzo Millennio concept unveiled as a design study in 2017.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   The resemblance fills in another piece of the puzzle. Developed jointly with MIT, the Terzio Millennio ditched the Aventador's sonorous, naturally-aspirated V12 in favor of in-wheel electric motors fed by supercapacitor energy storage technology. These components aren't ready for production yet, but earlier rumors claimed the Terzo Millennio's strikingly futuristic design and proud emphasis on clean, eco-friendly performance would influence Lamborghini's first road-going gasoline-electric hybrid. We might be looking at the yet-unnamed model. Where it will slot in the Lamborghini range is up in the air, too. It's not replacing the Huracan, and the Aventador S is expected to stick around until the early 2020s. It doesn't look related to the high-riding Urus in any way, either, which hints it's a limited-edition model. Lamborghini has a proven history of previewing new cars with limited-edition models, so the Frankfurt-bound model could give the public an early taste of the car that will replace the Aventador S. We're also not ruling out the possibility that the car is somehow related to Lamborghini's interest in the new hypercar category created for the World Endurance Championship (WEC). None of these theories are mutually exclusive; the car could draw inspiration from the Terzo Millennio, hint at the Aventador's replacement, and give the Aston Martin Valkyrie a run for its money at Le Mans in 2020. The speculation around Lamborghini's next model will end when it makes its debut in Frankfurt 10.