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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

How to drive a Lamborghini Huracan off-road

Lamborghinis may come with all-wheel drive, but they're hardly made for off-roading. At least not the type the LM002 was made for and until the new Urus arrives. But one driver Down Under evidently had his own idea of what the Huracan could handle. During the second day of this year's the Targa Tasmania rally, Tony Quinn left the road in his ten-cylinder Lambo and jumped a dirt embankment. The Scottish-Australian pet-food magnate claimed the stunt was deliberate, as you'll hear him explain in colorful language at the beginning of the video above. It's definitely not the fastest way around the corner, but Quinn hits the dirt too hard to look like an accident. Still, we're glad he did it in front of the camera purely for our viewing pleasure. Reviving the spirit of legendary road rallies like the Targa Florio and Mille Miglia, the Targa Tasmania has been held on the Australian island for over two decades. Quinn won the five-day event twice – in 2009 and 2011 – behind the wheel of a Nissan GT-R. Both Godzilla and the preceding Gallardo have claimed the checkered flag in Tasmania four times each, coming second only to the Porsche 911 that has won nine times. Quinn and his co-pilot Naomi Tillett are competing in the GT4 category this year and currently sit fourth in the class standings. Related Video: News Source: Highlands NZ via YouTube, Motor Motorsports Lamborghini Supercars Videos targa tasmania

Dan Neil pokes fun at the celeb cars of 2014

Look, we try really hard not to pay any attention to the Kardashians and their vapid reality TV empire. But, as troubling as that brood may be, occasionally we're impressed and/or horrified by their four-wheeled conveyances. In fact, that curiosity extends beyond talentless reality stars with rotund glutes to celebs in general. That's why we're enjoying Dan Neil's sometimes biting take on the celebrity cars of 2014. Besides paying tribute to Kim K, husband Kanye West and the adorable Lamborghini that their spawn rides about in, Neil also takes a look at LeBron James' turn as a Kia spokesman and boxer Floyd Mayweather's trio of Bugatti Veyrons. Matthew McConaughey is a focus of Neil's as well, thanks to his oft-panned advertisements for Lincoln (and the raucous parodies they inspired), before finishing on the high, with Jerry Seinfeld and his new Porsche 918 Spyder. Take a look at Neil's recap of the celebrity cars of 2014. News Source: The Wall Street Journal Celebrities Humor Bugatti Kia Lamborghini Lincoln Porsche Videos porsche 918 spyder celebrity dan neil