1998 Laborghini Diablo Sv 5.7 V12 on 2040-cars

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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.

Lamborghini Invencible and Autentica are brand's final NA V12 cars

A few months ago, we wrote that the final production units of the Lamborghini Aventador Ultimae represented the end of the reign of the naturally aspirated V12 in Sant'Agata Bolognese, and the last Aventador Ultimae meant the end of an NA V12 Aventador. Seems we were mistaken. Lamborghini now tells us these two one-offs are the proper and (maybe) final end of the NA V12. Created for a customer who worked with Lamborghini Centro Stile from inception, the duo are the Invencible (the Spanish spelling of "Invincible") coupe and Autentica roadster. They're not only farewells, they are greatest-hits compilations said to combine design features from the Reventon from 2008, the Sesto Elemento from 2010, the Veneno from 2013, and the 830-horsepower Essenza SCV12 track-only coupe from 2020. Lamborghini didn't mention the Sian FKP 37, but the headlights are a match, and the side vents are a mix between the Sian and the Sesto Elemento.   Both are based on the Aventador's carbon fiber tub, and both feature a 6.5-liter V12 making 769 horsepower and 531 pound-feet of torque. The Invencible wears carbon fiber panels in Rosso Efesto, which is Hephaestus Red, Hephaestus being the Greek god of things like fire and volcanoes. The paint's accented with carbon-look elements that glint with red flakes, brake calipers in Rosso Mars, and pure carbon. The hexagonal Tricolore on the door fits in with numerous other six-sided elements like the DRLs, three-part taillights, and exhaust. A tidy, angular swan-neck wing hovers over the rear fascia, its stanchions anchored beside the backlight.    Inside is a mix of Rosso Alala leather, Nero Cosmus Alcantara, and contrast stitching in Rosso Alala and Nero Ade. Rosso Efesto is used on the steering wheel and for the shift paddles. Designers removed the Aventador's infotainment screen, moving all readouts to the digital gauge display and leaving twin hexagonal vents to dominate the open space over a pocket trimmed in red. The Autentica roadster is painted in Grigio Titans with details in Giallo Auge (Yellow Peak) and Matte Black. Instead of the Invencible's rear wing, a pair of fins highlighted by a yellow line channel air over the rear spoiler. Inside, occupants sit on Nero Ade leather and Giallo Taurus stitching, and can ogle two-tone Nero Cosmus and Grigio Octans Alcantara. This is really it for the V12. We think.