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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Lamborghini Huracan Sterrato, the Lamborghini rally car we didn't know we wanted

Usually, the answer to a question no one asked is a bad thing. But every now and then, it leads to something wonderful, like the Lamborghini Huracan Sterrato concept car you see above. It's Lamborghini's take on a rally version of the 2020 Lamborghini Huracan EVO, and it's something we weren't asking for but now desperately want. The Sterrato (translation: "dirt") is mostly a stock Huracan EVO underneath, but that's not bad with a naturally aspirated 5.2-liter V10 making 640 horsepower and 442 pound-feet of torque. It also retains its all-wheel drive, four-wheel steering and torque vectoring, but they've all been retuned for dirt and loose surfaces. To get around on rougher surfaces, Lamborghini raised the car by 1.85 inches, which the company says improves the approach angle by 1% and the departure angle by 6.5%. The Sterrato's exterior receives huge fender flares that allow for a one-inch wider track front and rear. It wears 20-inch wheels with chunky off-road tires. Aluminum skid plates have been added to the front and rear, and the rear plate doubles as a diffuser. The rocker panels also get aluminum plates for extra protection. Mud guards are fitted, too, as are little deflectors ahead of the intakes to keep rocks from flying in and doing damage. Finally, like any good rally car, it gets huge auxiliary lights with a pair of hexagonal units on the front, and a wide bar on the roof. Inside the Sterrato are a pair of carbon fiber bucket seats plus four-point racing harnesses. But the real showpiece is a full titanium roll cage. Lamborghini didn't say anything about putting the Sterrato into production. But this concept isn't particularly out there, especially compared with some of Lamborghini's concepts, so we suspect if the car gets a good enough reaction, Lamborghini might consider production. And if it doesn't, we're sure there are some aftermarket companies that would be happy to help wealthy car enthusiasts re-create the car.

The 2019 Lamborghini Urus, fastest SUV in the world, has landed

A Lamborghini has got to stand out from the crowd. In the supercar world, that means things like scissor-doors, massive wings, and almost impossibly wedge-shaped profiles. In the SUV world, standing out apparently means a dramatically descending roofline, a fascia with more cuts, contours, and creases than a bright yellow origami Pikachu. You certainly won't mistake the Lamborghini Urus for anything else on the road. That flavescent bodywork hides a 4.0-liter twin-turbocharged V8 sending a stout 641 horsepower and 627 pound-feet of torque through an 8-speed automatic transmission to all four wheels. It hits 62 mph in 3.6 seconds, and we anxiously await the first YouTube video showing an Urus lined up against a Jeep Grand Cherokee Trackhawk for ultimate SUV-acceleration bragging rights. With a top speed of 189.5 mph, Rambo Lambo Part Deux seemingly makes good use of all those aero bits to outrun the Trackhawk by a solid 10 mph, and the Bentley Bentayga by a razor-slim troika. The hi-po engine is backed up with standard carbon ceramic brakes, active roll control, and a torque vectoring rear differential. With all of these performance goodies employed, Lamborghini expects it to have a Nurburgring lap time that will break the Alfa Stelvio Quadrifoglio's outstanding 7:15 time. 2019 Lamborghini Urus View 11 Photos We can't imagine many owners taking an Urus off road, but Lamborghini cites the low-down torque of the turbocharged V8 as an off-pavement benefit. And, in addition to the expected modes of Strada, Sport, Corsa and Neve (a typically Italian stand-in for Snow), there are Terra (off-road) and Sabbia (sand) modes. Each sportier road mode lowers the air suspension, and the off-road modes raise the suspension for ground clearance. Rear-wheel steering based on the system from the Aventador S can change steering angle between positive and negative 3 degrees, and it is likely to come in handy no matter what kind of terrain you're traveling. Lamborghini has expanded its factory in Sant'Agata in order to ramp up production on the Urus, which, when it goes on sale in 2018 as a 2019 model with a pricetag of about $200,000, is expected to be the marque's bestseller. In fact, the Group are hoping that it will eventually double annual global sales, from 3500 to 7000. The SUV market is currently booming, and Lambo plans other variants of this model, including its first plug-in hybrid, so this seems within the realm of possible.