2004 Kia Spectra on 2040-cars

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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

2018 Kia Rio is the only subcompact car to earn IIHS highest safety rating

If you're looking for a new subcompact car, and safety is your priority, there is one clear choice now: the 2018 Kia Rio. The littlest Kia has been awarded the highest safety rating from the IIHS, the Top Safety Pick +, and it is the only car in the subcompact segment to earn the score. In addition, only two other models earn the second highest rating Top Safety Pick, sans plus, the Hyundai Accent and the Mini Cooper. The Rio's rating is an increase from the sans plus version because Kia updated and improved the headlights for the 2018 model. There is a caveat, though. Only the optional LED projector headlights, available as an option on the midlevel S trim, are rated "Good," the highest IIHS rating. The standard halogen headlights are still rated "Poor." The Rio's forward collision prevention system that earned full marks is also only available as standard equipment on the top-level EX trim. Still, even lower-trim Rios with the less capable headlights and no automatic emergency braking boast strong crash test scores. Every test except for the passenger-side small overlap test resulted in Good ratings. The passenger-side small overlap test garnered the second-highest rating of "Acceptable." And on top of that, it's a car that has impressed us every time we've driven it. Related Video:

Refreshed Kia Optima Hybrid continues to blend good looks and efficiency

With all the excitement at the Kia stand surrounding the new Soul EV, it's easy to forget that there were other cars on display at the Korean marque's Chicago Auto Show display. The Niro Concept from the Frankfurt Motor Show made an appearance, but the other production model on display was the refreshed Optima Hybrid (which was tucked away in a corner).
Like the standard Optima, which was refreshed at the 2013 New York Auto Show last year, the hybridized sedan gets a slightly restyled face and rear end. As we told you in our official post on the car yesterday, the gas-electric powertrain of the 2014 Optima Hybrid still deploys 199 total system horsepower and 235 pound-feet of torque. Buyers of the base LX car will net 36 miles per gallon in the city and 40 on the highway, while the upmarket EX loses a mile per gallon in both environments.
Have a look at our live gallery of the new Optima Hybrid, from the floor of the Chicago Auto Show.