2018 Kia Soul Base 6a on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2020 Kia Soul Review | Everything you need to know

The 2020 Kia Soul finds itself at the heart of the growing subcompact crossover segment, offering a compelling blend of space, value and style. It wasn't always that way, however. Now in its third generation, the Soul was once a boxy oddball with few, if any, apples-to-apples competitors. Today, the subcompact crossover segment has effectively been built up around it, yet despite this competition, it remains one of the most characterful and well-rounded choices. A lack of all-wheel drive may be a detriment to some buyers, but it's also no longer alone in that regard. What's new for 2020? The Soul is all-new and represents the third-generation model, but it follows the same successful formula as its predecessors. Its trademark proportions have been maintained, and apart from more cargo capacity and a few extra inches in overall length, its dimensions inside and out are consistent. However, its styling has been reworked (note the wraparound LED taillights, the Kia grille that's been grossly enlarged and moved to the lower bumper, and the thin slit of lighting above) and the cabin features a new, more cohesive design that seems to wrap behind the dashboard from door to door (it's very Jaguar). The 2020 Soul also introduces two new models: the more rugged-ish, crossover-like Soul X-Line, and the sporty GT-Line, which is the only way to get the powerful turbocharged engine upgrade. Importantly, fuel economy has improved across the board, in part thanks to a new CVT transmission. What's the interior and in-car technology like? It's a shame that Kia didn't make the interior as fun and characterful as the exterior. It certainly funks things up a bit with triangular patterns in the doors, a squircle-shaped center infotainment pod and tweeters nestled into triangular air vents, but apart from the pricey GT-Line (see the red trim above), it's all rendered in various shades of black or dark grey, effectively hiding them in a colorless, drab interior. On the other hand, characterful interiors can also be ergonomically challenging (see Mini), and like other Kias, the Soul impresses with simple and easily reached controls — including the standard seven-inch touchscreen. You don't need to be a member of this car's Millenial (or younger) audience to figure the thing out. Apple CarPlay and Android Auto are standard, along with a single USB port (and an extra two arrive along with wireless smartphone charging in the EX and GT-Line 1.6T trim levels). How big is it?

Kia GT five-door approved, will tackle A7, Panamera

Kia might finally be entering the four-door coupe market in the near future with a production version of its GT Concept from the 2011 Frankfurt Motor Show. According to Edmunds, Kia execs at that Paris Motor Show confirmed that the swoopy model finally has been given the green light to go on sale, and that would likely be sometime in 2016 in the US.
Kia would reportedly focus the GT on the US market, but a European version with a diesel is also a possibility. As with the K900 premium sedan, the brand is taking on some established competition with the new model, including the likes of the Audi A7 and Porsche Panamera. Judging from the rest of the Korean company's range, an attractive feature for many buyers would likely be a price several grand lower than the challengers in the segment.
"Four-door coupes aren't necessarily sales champs, but right now they are popular, just as the retro theme was the "in thing" 15 years ago," said auto industry analyst Dave Sullivan from AutoPacific to Autoblog. Something like the GT would also help with Kia's increasing focus on improving its design design because it can "make a statement about what your brand stands for."