2013 Kia Soul on 2040-cars

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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Kia shows sketches of sleek new 2019 K900 sedan

Kia has released two new sketches of the upcoming redesigned K900 sedan, after showing the car's profile last month. No longer resembling a scaled-up Optima, Kia says the design is a joint effort between its global design office in Namyang and the U.S. design studio in Irvine, Calif. The new upscale K900 will gain lines that have definitely been inspired by German manufacturers' luxury offerings — perhaps its design head Peter Schreyer's touch is showing through. The current generation has been with us since 2012, and the new generation might be a strong enough design to improve the K900's modest sales. Kia says the K900's design is based on a concept called "Gravity of Prestige," which certainly has resulted in a restrained, tasteful sedan without gimmicks. Even if the sportback Stinger positioned below the K900 looks good, it's a far more aggressive and whimsical design than what we see in these images. Kia mentions the new "Quadric Pattern" front grille on the K900 as having 176 "jewel-like" cells, which create an illusion of energy much like the spindle grille on the Lexus LF-1 Limitless concept; the headlights in turn are inspired by "the trajectory of light," and are called Duplex Comet lights. These teaser images aren't far from the finished product, as Kia says the K900 will already go on sale on the second quarter of 2018 in selected markets. So a full reveal is surely happening soon. It could be a good candidate for the New York Auto Show, since it's both a U.S. location that would make sense for a car partly designed in America, and it's one of the last big shows before the second quarter of 2018. Related Video:

Trump encouraged by talk of 'a level playing field' on trade with South Korea

South Korea is a longstanding American ally, but President Donald Trump has spoken harshly about U.S. trade imbalances and threatened to tear up the bilateral trade pact. "We will do more to remove barriers to reciprocal trade and market access," Trump said, adding that the two leaders had talked about the thorny trade areas of steel and autos. Trump said he was encouraged by South Korea's President Moon Jae-in's assurances that he would seek a level playing field for American workers and businesses, particularly automakers. A joint statement said the two sides had agreed to work together to reduce over supply of basic materials such as steel and non-tariff barriers. It also said Trump had accepted an invitation from Moon to visit South Korea this year. Bonnie Glaser, senior adviser for Asia at the Center for Strategic and International Studies think tank, said it was unwise for Trump to air the trade issue so publicly. "Public complaints by Trump about unfair trade and inadequate defense spending provide opportunities for China and North Korea to drive a wedge between the allies," she said. The U.S. goods trade deficit with South Korea has more than doubled since the U.S.-Korea free trade pact known as KORUS took effect in 2012. The agreement was forecast to boost U.S. exports by $10 billion a year, but in 2016 they were $3 billion lower than in 2011. At the start of Friday's talks, U.S. Commerce Secretary Wilbur Ross said the largest component of the deficit was automotive trade and many non-tariff barriers to U.S. auto exports to South Korea remained. "I think the way to address it is to deal product by product with what we can do to change the export side and what we can do to reduce the bad imports side," he said. Ross said later on Friday that some progress had been made in the talks. The current pact was agreed to despite protests by supporters of Moon, who was then in opposition. But analysts have suggested that given the need to preserve a unified front in the face of a hostile North Korea, there could be compromise on both sides to resolve issues. (By David Brunnstrom and Lisa Lambert. Additional reporting by Fatima Bhojani, Roberta Rampton, Tim Ahmann, David Chance, David Lawder and Eric Beech; Editing by Bill Trott and Andrew Hay) Related Video: Image Credit: Kim Hong-Ji / Reuters Government/Legal Genesis Hyundai Kia trade