2009 Kia Sorento Lx on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Kia HabaNiro concept is an AWD electric wonder car for everyone

Kia filled its press release for the HabaNiro concept with so much bombast hoisted aloft by adjectives and acronyms that we don't know what to make of the actual concept. Conceived and designed at the Kia Design Center America (KDCA) in California, the HabaNiro's labeled "a whole new category of mobility – 'The Everything Car' or ECEV." The "fully-electric, all-wheel drive, four-seat wonder car" goes more than 300 miles between charges, has butterfly wing doors and Level 5 autonomy. On the other hand, considering this is a concept, the boasts and technology could be considered humble. The idea is that the compact four-door crossover is ready and intended to go anywhere, from urban errands to winding roads to "off-roading with confidence to remote wilderness adventures." The concept is 1.5 inches shorter than the production Kia Niro, six inches wider, three inches taller, on a wheelbase that's 5.2 inches longer. The butch exterior belies the close dimensional relationship, the HabaNiro clad in Snowdrift Pearl White paint set off by Satin Metallic Granite Grey cladding in front and an anodized Lava Red aero panel in back. The 20-inch wheels wear 265/50 tires, rubber just a fraction shorter than the BFG All-Terrains on the Mercedes-Benz Concept GLB. A satin aluminum skidplate, billet aluminum tow hooks, anodized Lava Red aluminum accents, and LED DRLs that pulse like a heartbeat ensure no one underestimates the conceptual attitude. The undisclosed battery powers two electric motors, one on each axle for e-AWD. Opening the butterfly doors uncovers a Lava Red interior. Unlike the electric Kia concept in Geneva reveling in its bouquet of screens, the HabaNiro cabin omits rectangular screens, knobs, and buttons. A full-width heads-up display on the windshield provides all the necessary info, projected from an instrument panel that doubles as a touchpad with "Sensory Light Feedback." That, along with the ability to project movies on the screen, sounds great during Level 5 operation. But when a human needs to drive... well, we need to see it in action. You can also sign us up for demos of the "Perimeter Ventilation System," which "quietly and evenly blows curtain of air throughout the cabin" and sounds like what you get on a Greyhound. And the patterned floor is lit with changeable mood lighting that "reflects onto surfaces within the cabin," which sounds like what you get in the club.

Kia pulls covers off 2015 Sedona with New York as its backdrop

This, ladies and gentlemen, is the 2015 Kia Sedona. The automaker is sticking firm with its convictions in the minivan segment, but it's hedging its bets, saying the Sedona's "CUV-like styling and proportions offer all of the functional convenience of the segment while defying its design limitations."
The 2015 Sedona can be configured to seat either seven or eight occupants, and its size specifications put it right at or near the top of its class in most categories, including leg room. Kia says this is the final piece of the styling puzzle that started when design director Peter Schreyer took the helm of the Korean company's studio. We certainly see some masculine cues, especially with its high belt line and relatively small windows. We think the end result is pretty attractive though it falls clearly in minivan territory, you're welcome to draw your own conclusions after scrolling through the image gallery above.
Kia promises the new Sedona will provide "an element of desire" with "improved driving dynamics" to go along with all that room inside. To that end, the new Sedona's chassis is reportedly 36-percent stiffer than the best of its competition, due to a body shell crafted from 76-percent high-strength steel. Kia expects a five-star safety rating from the National Highway Traffic Safety Administration, though the van has yet to be crash tested.