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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Hyundai, Kia launching dedicated hybrids in 2017

The currently weak green car market isn't stopping Hyundai and Kia from staging an ongoing electrified onslaught, and it's primed to just keep growing. Already familiar with the field thanks to vehicles like the Sonata Hybrid, Tucson Fuel Cell, and Kia Soul EV, for the 2017 model year the Korean siblings are launching their first dedicated hybrids, according to Automotive News. Since last year, the hybrids have been spotted testing several times while wearing heavy camouflage. Hyundai's version will reportedly be styled as a Chevrolet Volt-fighting sedan. Conversely, Kia will go for a more directly Prius-challenging hatchback. Underneath, they'll share a powertrain consisting of a direct-injected, 1.6-liter four-cylinder and electric motor. Both will use the same platform based on the next-gen Elantra and Forte, according to Automotive News. In addition, Hyundai will get a pure EV version of its model to launch in California in 2017, while Kia reportedly won't. According to Automotive News, the companies' strategy is reportedly to be ready when gas prices eventually rise again. "When they come back up and people start looking for hybrids again, it'll be very nice to be able to give buyers an option besides just the Prius," said Adam Kraushaar, president of a New Jersey Hyundai dealer. Further complimenting the electrified plans, a plug-in version of the Kia Optima Hybrid is also reportedly on the way. With its launch, the two brands would have a total of nine hybrid, EV or fuel cell vehicles on offer by the 2018 model year.

Next-generation Kia K900 teased

Introduced for the 2015 model year, the current Kia K900 hasn't been around especially long, but Kia is already on the cusp of launching a second-generation of the full-size flagship sedan. An official reveal date wasn't provided by Kia, but we won't have to wait long to see the fully revealed car. The company said the sedan will go on sale in select markets during the second quarter of 2018. So expect to see it in a few months. In the meantime, Kia released the above teaser image. From what we can tell, the new K900, which was developed by both the Korean and U.S. branches of Kia, will look much leaner and better emphasize the car's rear-drive layout. A major contributor to this is how the base of the A-pillar is much farther away from the front wheels, providing a long nose that highlights the longitudinal engine up front. The trunk is more pronounced than on the current model, further making the car look longer and lower. The headlights should be distinctive with unique LED accents, and they don't sweep back along the fender like the current model, either, making the front look more blunt and tough. We expect the K900 to share its platform with the Genesis G90, just as the current one did with the old Hyundai Equus. That also means it will probably be available with both the twin-turbocharged 3.3-liter V6 and the naturally aspirated 5.0-liter V8 in rear- and all-wheel-drive configurations. Related Video: