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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

2014 Kia Optima Hybrid shows its freshened face

Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle - the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.
The new look is really the only news here, with a reworked front fascia that combines restyled Hybrid-specific LED lighting elements and new enhancements that Kia says improves aerodynamics. A similar touch-up has been given to the rear end, and new 16- and 17-inch wheel designs are also available.
Under the hood, the Optima Hybrid's powertrain is unchanged, the four-cylinder gasoline-electric system still putting out a combined 199 horsepower and 235 pound-feet of torque. Fuel economy is also unchanged for 2014, with the LX model estimated to achieve 36/40/38 miles per gallon (city/highway/combined), and the higher-grade EX estimated to net 35/39/37 mpg.

2020 Kia Soul EV earns 243-mile EPA range rating

Kia is diving head first into the world of electric cars, and now we know how far its new Soul EV can go on a full charge: 243 miles, according to its EPA rating. This officially makes it the longest-range EV in Kia's lineup, because the Niro EV is rated for 239 miles. The Hyundai Kona bests them all with a 258-mile range, though. We got to see the Soul EV at the Los Angeles Auto Show last year for the first time, but could only guess at the range then. It was expected to see huge gains compared to the first electric Soul, which is rated at 111 miles in its last year of duty here in 2019. Range similar to the Niro and Kona is no surprise, as it borrows the powertrain out of those cars. A 64 kWh battery pack provides juice for an electric motor producing 201 horsepower and 291 pound-feet of torque. DC fast charging is standard and you can adjust the brake regeneration power via paddles behind the steering wheel. Anyone looking at an EV from Kia or Hyundai is going to have to make a choice when it comes to bodystyle, because they won't lose or gain much on the powertrain and efficiency side of things. A 243-mile range is more than sufficient to compete in the electric vehicle world right now, especially if you can get that range on the quirky but lovable Soul. The Bolt EV is sitting at 238 miles of range, and the new Nissan Leaf E+ can go 226 miles before fully depleting its battery. You'll be able to choose between the normal Soul EV or the Soul EV Designer Collection at launch. The Designer trim gets a two-tone paint scheme along with other additions like a leatherette interior, 10-speaker audio system and wireless charging. Pricing isn't available yet, but will be announced closer to the on-sale date. Kia says to expect it in the first half of this year. Related Video: