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2015 Kia Soul EV whirrs in to the Windy City

Earlier this week, we got our first glimpse of the 2015 Kia Soul EV out on the road, completely uncovered. And even before then, executive editor Chris Paukert had the opportunity to drive a camouflaged electric Soul prototype on Kia's home turf in Korea. But now, finally, officially, the electron-happy Soul makes its debut at the Chicago Auto Show.
Powering the Soul EV is an 81-kilowatt electric motor that sends 109 horsepower and 210 pound-feet of torque to the front wheels. That's not immensely powerful, with Kia quoting a 0-60 time of "fewer than 12 seconds," but we're big fans of the instant torque thrust that EVs like the Soul provide. Top speed is electronically limited to approximately 90 miles per hour.
Kia says the Soul EV is good for roughly 80 to 100 miles of driving range.

IIHS study finds minivans are unsafe for second-row passengers

The Insurance Institute for Highway Safety (IIHS) updated its moderate overlap front crash test in late 2022, and it found that four minivans struggle to protect second-row passengers. The agency stresses that minivan manufacturers need to prioritize safety for the rear occupants. While the minivan is no longer a common sight in driveways across America, it remains relatively popular among buyers with kids and gear to haul around. The IIHS tested four models: the Chrysler Pacifica, the Kia Carnival, the Toyota Sienna and the Honda Odyssey. These vans were put through an updated test that places a dummy the size of a small woman or a 12-year-old child in the seat directly behind the driver. IIHS explains that, for a vehicle to earn a "good" rating, there can't be an excessive risk of injury to the head, neck, chest or thigh. None of the four minivans achieved that distinction; the Pacifica, the Carnival and the Sienna got a "marginal" rating, while the Odyssey scored a "poor" rating. IIHS also points out that, with the exception of the Sienna, these vans lack a seatbelt reminder for the second-row passengers. Chrysler Pacifica View 5 Photos "The restraint systems in all four vehicles leave the second-row occupant vulnerable to chest injuries, either because of excessive belt forces or poor belt positioning. That's concerning because those injuries can be life-threatening," said Jessica Jermakian, the IIHS vice president of vehicle research, in a statement. IIHS stresses, in spite of these results, the back seat remains the safest place for children to travel in. In the Sienna, the rear dummy "submarined" (or slid forward) beneath the lap belt while the shoulder belt moved toward the neck. In the Carnival and the Pacifica, the seatbelt put too much force on the dummy's chest. IIHS adds that, alarmingly, the Pacifica's side curtain airbag did not deploy during the crash test and that the forces exerted on the dummy's neck were high in the Carnival. In the Odyssey, the forces exerted on the head and on the neck were even higher, and the dummy's head came too close to the front seatback in spite of the seatbelt. On a brighter note, all four vans earned a "good" rating for front-passenger protection. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chrysler Honda Kia Toyota Safety Minivan/Van IIHS crash test Insurance Institute for Highway Safety

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.