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Kia plies SEMA attendees with beer and ice cream food trucks

Wed, 05 Nov 2014

Kia's 2014 SEMA Show theme is "A Day At The Races," and in addition to a very powerful K900 luxury sedan, the company has revealed several vehicles that would make any day at the track more comfortable – and tasty.

The Ballast Point Sedona is a complete about-face for Kia's minivan, turning the family hauler into a beer truck for infield parties. As the name implies, the Sedona features beer on tap from the Ballast Point, a San Diego-based craft brewery. The vehicle also has restaurant-grade stainless steel counters, extra space for kegs and audio speakers integrated into the roof.

After seeing this Sedona, we actually now kinda like the idea of a minivan-based truck model. Are we nuts?

Those with a sweet tooth will be drawn to the Smitten Ice Cream Soul EV. It's painted cherry red with white upholstery inside, and the retro-look vehicle has room for the requisite ice cream maker.

Though Kia is catering to racing fans, it also built something for drivers. Billed as the "Ultimate Karting Sedona," this take on the minivan offers room for racing gear, tools and spare tires. There's a rack for a kart on top of the Sedona, and there's a trailer to pull a second kart for particularly serious enthusiasts.

And for professionals who have graduated from the karting realm, Kia is also showing off its latest Pirelli World Challenge GTS Optima.


– Four highly customized, hand-built concepts offer a glimpse into the fun and excitement Kia Racing fans experience when spending a day at the races

– Ballast Point Sedona and Smitten Ice Cream Soul EV embrace the tastier side of trackside festivities with handcrafted brews and a high-tech take on the traditional ice cream truck

– High-Performance K900 and Ultimate Karting Sedona bring the thrill of the race track in unexpected ways

– Championship-winning Kia Racing Optima unveiled with new paint scheme for 2015 Pirelli World Challenge season

LAS VEGAS, November 4, 2014 – Kia Motors America (KMA) today brought the sights and sounds of the race track to the opening day of the 2014 Specialty Equipment Market Association (SEMA) Show. Just five years after the brand boldly announced its intention to enter professional motorsports in the U.S. at the 2009 SEMA Show, KMA marked its second title-winning season, celebrating the 2014 Pirelli World Challenge Manufacturers Championship. Kia's "A Day at the Races" 2014 SEMA display commemorates Kia's racing success and demonstrates the imprint motorsports has left on the brand's DNA, encompassing both the thrill of high-speed competition as well as the fun and excitement that fans experience trackside.

"Competing – and winning – in the Pirelli World Challenge series allows Kia to provide tangible proof of the quality, durability, reliability and performance of the vehicles we build," said Michael Sprague, executive vice president, sales & marketing, KMA. "This year's SEMA show gives us the opportunity to celebrate our hard-fought championships while also embracing the fun and excitement of the fan experience in a way that only Kia could do."

While two of the vehicles are inspired by the festive atmosphere fans of the Kia Racing team experience during a day at the track with family and friends, the others pay homage to the raw performance and unique style that has permeated Kia's five years of U.S. racing success. And at the center of it all is the championship-winning Optima race car, sporting a new look for the 2015 season.

Ballast Point Sedona
One of the most heavily modified SEMA vehicles Kia has ever produced, the Ballast Point Sedona takes infield fun during a day at the races very seriously. Serving the premium, handcrafted beers from Ballast Point Brewing & Spirits, the steel roof of the Sedona has been completely redesigned to echo the nautical theme the specialty brewer is known for.

The Ballast Point Sedona features a hand-formed solid mahogany shell with a flip-top roof and fold-down front bar. Removing the roof required the installation of a custom boxed-steel frame that incorporates heavy-duty hinges and struts to allow for the wood clam-shell top to open a full 90 degrees. While one of the Sedona's power sliding doors has been welded shut, the other remains fully functional to allow access for a bartender into the open-air cabin. The rear shell is also removable, allowing patrons to enjoy a frosty beverage from the tailgate as well. The passenger compartment has been gutted to make room for two functioning Micro Matic taps, a jockey box with 120-feet of copper beer-cooling coils and up to four half-barrel kegs of Ballast Point's finest. The front passenger seat has been removed to accommodate storage for extra kegs and supplies.

Hand-built and painted by the artists at LGE-CTS Motorsports, the shimmering rainbow of colors found on Ballast Point's labels are rendered perfectly along the aggressive contours of the Sedona's body panels. While not street legal, the Ballast Point Sedona is drivable and the suspension has been modified with custom airbags to compensate for the added weight of the kegs. The floor has been lined so that the interior can be hosed out and handmade custom cabinets allow for ample storage. Restaurant-grade stainless steel counters and a hidden tank to store meltwater from the jockey box make clean-up a breeze. Audio speakers have been integrated into the wood roof so that race fans can enjoy music through the Sedona's Bluetooth enabled Infinity audio system.

Built in partnership between Kia and Ballast Point, following the SEMA show, this Sedona will serve as a fully functioning marketing display vehicle for the San Diego-based craft brewery. When not on tour in 2015, it will be on display at Ballast Point's flagship restaurant and tap room in San Diego, California.

Smitten Ice Cream Soul EV
Ice cream is always a favorite at racetracks across the country, and few vehicles are as iconic as the classic ice cream truck. For its more modern take on the musical, treat-serving truck, Kia teamed with San Francisco-based Smitten Ice Cream, matching up its high-tech zero-emissions Soul EV with Smitten's high-tech patented Brrr™ ice cream machine. Founded by a Stanford business school graduate, Smitten creates world-class churned-to-order treats with all-natural and organic ingredients using liquid nitrogen to freeze the ingredients at -321 degrees Fahrenheit, making the freshest, purist and creamiest ice cream on the planet.

Customized by Gallagher Designs, the Smitten Ice Cream truck and trailer has been transformed to a modern delivery delight with a custom paint job in pearl cherry red. Detailed red and white leather upholstery and interior paneling complement the sleek exterior. Tailor-made red smoothie wheels with baby moon caps add a sporty/hotrod feel to this modern structure with classic lines.

To operate as a functioning ice cream truck, a custom hemlock cab divider has been constructed to separate the driver from the Smitten Ice Cream equipment. The side doors open to reveal a compartment specifically designed to store dewars, the custom tanks filled with the liquid nitrogen needed to instantly freeze Smitten's ice cream. Shaved door handles open with an electronic latch and LEDs have been installed to spotlight the patented Brrr™ ice cream machine and the table work space. Silver accents follow existing lines on the car to tie the vehicle to the trailer and give a subtle nod to classic car culture.

The back windows of the Soul EV are tinted black to serve as menu boards to display flavors, farm-to-table ingredients and daily specials. From the finished back cavity, a pull-out table has been specifically designed to accommodate Smitten's Brrristas™ and their "wagoneering" workflow, which can be set in a linear or 90-degree-angle layout. Three marine speakers built into custom aluminum "waffle" cones, a fresh take on traditional ice cream truck loudspeakers, sit atop the Soul EV and emit a modern version of the classic tune that ice cream trucks have been playing for decades in neighborhoods across America. Custom school bus-type "Stop" signs with LED lights fold out from the rear panels of the vehicle as another small homage to old-school ice cream trucks.

The lightweight aluminum teardrop trailer adds nostalgia to the Smitten Soul EV while providing added storage and functionality. Both the car and the trailer have matching cherry red exteriors, and the bottom third of the trailer is silver, drawing from the silver accents on the car. A hatch on the back of the trailer allows access to a spacious storage area, and stainless steel counter tops slide into channels on the sides of the trailer to display Smitten's gourmet pairings.

Kia and Smitten Ice Cream have partnered to create a Soul EV that's as unique as Smitten's deliciously fresh-frozen treats. Following the SEMA show, the street-legal Smitten Soul EV will operate as a catering/marketing display vehicle for the Smitten Ice Cream Company.

High-Performance K900
Team owners and drivers regularly arrive at tracks around the country in performance-oriented luxury vehicles. Like their race car brethren, these vehicles are often customized to wring every last ounce of performance from their OEM roots. They sport modifications to the exterior, interior, wheels, tires, brakes, suspension, and engine-all in the name of more power and improved driving dynamics. Kia Racing drivers, Mark Wilkins and Nic Jönsson, consulted with LUX Motorwerks, providing input into the kind of vehicle they would like to drive to and from the track, and the result is the High-Performance K900 debuting at today's SEMA Show.

Starting with a custom, one-off body kit with carbon fiber inserts, custom-blended gray paint, blacked-out chrome trim and massive 21-inch gloss-black HRE RS100 wheels wrapped in Pirelli tires, the High-Performance K900 is offers a subtly menacing appearance, which hints at the power underneath.

The interior features luxurious tan leather seats with black suede accents and bespoke touches such as 11-inch seatback monitors showing in-car footage from Motorsport Simulations to allow rear-seat passengers to learn or refresh their knowledge of each track's all-important racing line while en route to the circuit. In the trunk are custom compartments for a driving suit and helmet, complete with a ProDryer to remove perspiration following a long day of hard work behind the wheel.

The High-Performance K900 adds a professional-grade boost to the stock vehicle's 420-horsepower, five-liter V8, thanks to a unique Garrett 2871R twin-turbo application visible through a viewing port in the trunk. With an estimated output hovering near 650 horsepower, the turbo units' unconventional placement helps reduce engine compartment heat build-up under full throttle and doesn't require the removal of any sheet metal beneath the sculpted lines of the hood. A lowered Eibach suspension keeps this special version of Kia's flagship sedan planted and level, and Ksport 8-piston brakes paired with 15-inch cross-drilled rotors offer the confidence of control.

The High-Performance K900 ensures the drive to and from the track is as exciting as the drive around it.

Ultimate Karting Sedona
Karting is how many of today's top professional race drivers got their start and this all-new 2015 Kia Sedona has been transformed into the ultimate kart hauler. Painted Kinetic Motorsports Red overlaid with vinyl graphics that pay tribute to the championship-winning Kia Racing Optimas, the Sedona sports matching 20-inch BBS CH-R white powder-coated wheels mounted with Pirelli P Zero rubber. Atop the vehicle is a custom-built kart rack with space for a CRG Bambino kart and a Fiamma F35 Pro Awning, providing much-needed shade while racers turn wrenches or wait for the next round of open-wheel action on the track. A second kart, a CRG Road Rebel shifter, is carried by a custom-built aluminum and diamond-plate trailer on matching 18-inch BBS CH-R wheels.

Repairs and off-track tuning are all part of the fun of a day at the races, and the Sedona's interior has been transformed into a mobile garage to carry the necessary tools, spares and supplies. The floor has been leveled and covered in black-and-white RaceDeck rubber flooring, and the vehicle has been kitted out with a toolbox, featuring a built-in Infinity subwoofer and amp, and a tire bead breaker. Hand-built, diamond-plate shelves fill the cargo area of the Sedona and provide storage for spare tires, a five-gallon gas tank and Sparco karting gear. Sparco also supplied Chrono Road seats to finish off the racy look of the interior.

Pirelli World Challenge GTS Optima
First shown at the 2011 Los Angeles Auto Show, when Kia Motors America announced that it would augment its championship-winning Forte Koup racing program with an entry into the Pirelli World Challenge, this championship winning Kia Racing Optima features an exciting new livery for the 2015 racing season.

Kia Racing clinched the 2014 Pirelli World Challenge Grand Touring Sport (GTS) Class Manufacturer Championship in only its third season of competition. Kia defeated rivals Ford, Chevrolet, Porsche, Aston Martin and Nissan to become the first Korean auto manufacturer to win the coveted championship. Kia Racing finished the stellar season with 13 podium finishes, including 5 race wins. Meanwhile, the turbocharged Optima race cars led more on-track miles than any other manufacturer in the class this season, a testimony to the speed and reliability of the Kia Optima.

The No. 38 B.R.A.K.E.S. Optima turbo on display at SEMA was driven by Mark Wilkins throughout the 2014 season and utilizes the same 2.0-liter turbocharged four-cylinder GDI engine found in the Kia Optima SX and SXL. The engine block, head and crank shaft are stock Kia parts. Power output has been increased from the stock 274 HP to about 368 HP and is routed to the front wheels via a six-speed sequential transmission. The Kia Racing Optima weighs 2,950 pounds and has a top speed of 160 mph.

Wilkins finished the season third in the Driver Championship, scoring two wins and six podiums. Teammate Nic Jönsson, in the No. 36 Optima turbo (not shown at the SEMA Show), finished the season seventh in the Driver Championship with three wins and seven podiums.

Not only do Kia Racing's performances reinforce the quality and dependability of Kia's vehicles against the very best under the most extreme conditions, they support and increase awareness for two important charitable organizations. B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) provides free advanced driver's education to teenage drivers with the goal of preventing injuries and saving lives. is an online charity devoted to helping public school students in need of learning materials. Teachers post classroom project requests, and donors give to the projects that most inspire them.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and surpassed the 500,000 annual sales mark for the second consecutive year in 2013 following the launch of seven all-new or significantly redesigned vehicles. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia's U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at For media information, including photography, visit To receive custom email notifications for press releases the moment they are published, subscribe at

By Greg Migliore

See also: Hyundai-Kia fuel-economy errors trigger $300M in federal penalties [w/video], Hyundai/Kia's Prius rival to arrive by 2017, Consumer Reports says infotainment systems 'growing first-year reliability plague'.