2010 Kia Sx on 2040-cars

Auto blog

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

2020 Kia Tellurides recalled for seatbelt problem

Just over 30,000 2020 Kia Telluride SUVs are being recalled in the U.S. due to a seatbelt installation problem. Year to date, Kia hasn’t sold much more than 30,000 Tellurides, so the recall applies to nearly every Telluride on the road right now. Documents posted on the NHTSAÂ’s website explain that the wrong seatbelt assemblies may have been installed in certain Tellurides. Instead of American-spec assemblies, Kia says the Middle East-spec seatbelt assemblies may have been installed on some Tellurides. HereÂ’s why thatÂ’s an issue: Kia states that the seatbelts in the passenger seat, second row and third row may not be equipped with an automatic locking retractor (ALR) feature. In case you werenÂ’t familiar with the terminology, automatic locking retractor belts are seatbelts that lock into place once theyÂ’re snug to whatever theyÂ’re holding — they lock into place, instead of allowing a passenger to tug them back out again. This is necessary for securing child seats into place via the seatbelt, because you donÂ’t want there to be any give or movement in a crash. U.S. regulations require that every forward-facing seat that isnÂ’t the driverÂ’s seat has the ALR feature so that a child seat can be properly secured in it. Kia says “If a non-ALR seat belt is used to secure a child seat in the front passenger, second or third row seats, it may not tightly secure a child restraint system, increasing the risk of injury to a child seat occupant in a crash.” As of now, there are no reported deaths or injuries as a result of this issue. Owners of these potentially affected Tellurides will have to bring their vehicles into the dealer to be inspected. If they have the non-ALR Middle East-spec seatbelts installed in them, Kia will change them out for American-spec belt assemblies free of charge. The recall is scheduled to begin Aug. 30, so owners should expect a notification in the mail soon. This recall is the first experienced by the popular Telluride SUV.

2023 New York Auto Show Mega Photo Gallery: See all the new cars from the show

The 2023 New York Auto Show was a rather lively show full of North American vehicle debuts and a lot of new metal we’ve never seen before. As always, we were on the ground covering it from every angle for you, including photographing all the reveals on the show floor. There were a ton of new EVs shown and even a stunning concept with the Genesis GV80 Coupe Concept. YouÂ’ll be able to see them all, from the production Ram REV to the little (but now much bigger) Kona, in the numerous galleries below.   2024 Kia EV9 2024 Kia EV9 View 7 Photos 2024 Kia EV9 GT-Line 2024 Kia EV9 GT-Line View 5 Photos 2025 Ram REV 2025 Ram 1500 REV View 6 Photos Genesis GV80 Coupe Concept Genesis GV80 Coupe Concept View 9 Photos 2024 Hyundai Kona Electric, N Line and Limited 2024 Hyundai Kona Electric View 21 Photos 2024 Jeep Wrangler 2024 Jeep Wrangler 4xe View 22 Photos 2024 Subaru Crosstrek Wilderness 2024 Subaru Crosstrek Wilderness View 14 Photos 2024 VW Atlas Peak Edition 2024 VW Atlas Peak Edition View 7 Photos Hyundai Ioniq 5 Disney100 Platinum Concept Hyundai Ioniq 5 Disney100 Platinum Concept View 9 Photos   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Genesis GV80 Coupe Concept is coming to reality