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2013 Jeep Wrangler Moab Edition

There will forever be a soft spot in my heart for the Jeep Wrangler. The last one I owned was red, and, as a 1990 model, had the square headlights derided by Jeep enthusiasts who grew up on the Civilian Jeeps that descended from their General Purpose military ancestors. As a teenager, I couldn't have cared less what shape its headlights happened to be - to me, a Jeep Wrangler represented freedom; a carefree do-it-all machine equally at home with the top stowed away in the summer or with the heater on full blast in the snowy clutches of Old Man Winter. In Dr. Seuss parlance, my square-headlighted Sneetch was just as worthy as any round-headlighted Sneetch.
All that said, I'll be the first person to advise against buying a Jeep Wrangler of any sort for owners who don't plan to use it as its makers intend. There's no good reason to punish yourself with a stiff and springy ride, a loud and somewhat drafty (though generally water-resistant) interior or the poor fuel economy expected of a block-shaped vehicle if you don't enjoy its other, more exciting benefits.
Of course, Jeep has done its darndest over the years to make the Wrangler as civilized as possible while keeping it as capable as federal law will allow. The 2013 Jeep Wrangler Moab edition is one of Jeep's latest attempts to attract attention from the upper reaches of the active lifestyle set, and I spent a week with one to see what makes the Moab special.

Tour the Jeep Wagoneer Icon Reformer with its creator Jonathan Ward

Icon has released a plethora of amazing machines, and has more coming down the pike. One of the company's latest creations is a Jeep Wagoneer that was done as part of Icon's Reformer line, which Jonathan Ward, the head of Icon, explains is a thorough restoration and upgrade, but with a fresh restored finish. This is in contrast to the company's Derelict series that keeps the rough exterior while upgrading everything underneath. And the level of detail in the Reformer Wagoneer is amazing, as shown by this video from The Hoonigans in which Ward gives a tour of the SUV. Starting on the outside, the truck is pretty close to stock in appearance, though the color and faux wood trim were never offered on it. Badges are a mix of originals, and a few tweaked ones for use on this Jeep. For instance, the front fender badges now feature the engine displacement of the Chevy LS V8 under the hood. Also, the round Jeep badges front and rear now have the Icon lizard badge. Inside, custom upholstery was added featuring patio furniture fabric for durability and the nifty pattern. Anything that would have been plastic, such as some of the chrome trim and the gauge cluster fascia, or vinyl, such as the door panels, have been upgraded to genuine metal or leather components. Icon even re-created a casting for the steering wheel to replace the old one. As already mentioned, this Jeep Wagoneer has a Chevy LS V8 displacing 6.2 liters. It naturally connects to a four-wheel-drive system with a Dana 60-size rear axle and 44-size front axle. The chassis was built by Art Morrison, a company known for its custom vintage car chassis. The suspension consists of coilover shocks and springs from Fox Racing and Eibach respectively. This is all just a brief overview. Check out the whole video above for all the neat details. Related Video: Image Credit: The Hoonigans / YouTube Aftermarket Jeep SUV Off-Road Vehicles Classics Videos icon

FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.