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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Next-generation Jeep Wrangler arriving at the end of 2017, diesel for 2019 model year

The folks at JL Wrangler Forums have come across some very juicy information regarding the next-generation Wrangler, thanks to an anonymous source who got the details from a dealer meeting. Among the information provided by the source is the timeline for the new Jeep's release. It will be fully revealed at this year's Los Angeles Auto Show, and it will hit dealers this December. At launch, the next-gen Wrangler will be available with both a 3.6-liter V6 with either a manual or automatic, and a 2.0-liter four-cylinder that can only be had with an automatic. We expect this engine to be turbocharged and pack as much as 300 horsepower. It also seems Chrysler is still making good on its promise of a diesel Wrangler for this generation. Photos taken by a JL Wrangler Forums user show what looks like a diesel exhaust fluid tank underneath one of the prototypes seen above. There could be a bit of a wait on that powertrain, though. According to the JL Wrangler Forums source, it won't be arriving until near the end of the 2019 model year, so potentially at the end of the 2018 calendar year, and possibly early 2019. The other big news is that the anonymous source confirmed that there will in fact be a hardtop with a power sliding opening. The feature was rumored years ago, and we may have had our first look at it thanks to earlier spy shots also taken by a JL Wrangler Forums member. The photos showed a mysterious set of switches on the windshield header that may have been controls for the power top. This feature won't be available at launch according to the anonymous source, and will instead debut near the end of the 2018 model year, so likely early- to mid-calendar year 2018. Some other minor changes to colors and equipment were revealed also, and can be seen at the forum website, here. Related Video: