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2016 Jeep Wrangler Backcountry is Xtremely Purple

Assuming you're headed into so-called backcountry to do fun, outdoorsy kinds of things, chances are, you wouldn't want to use a bright purple vehicle with hot pink graphics as your means to get off the beaten path. Particularly if you're doing those outdoor activities in a winter wonderland, surrounded by nature's own cold, white blanket. Fortunately, then, Jeep is offering its new Wrangler Backcountry in four colors that aren't called Xtreme Purple: blue, black, white, and gray. No matter which hue you choose, though, you'll get the graphics package, so best to bear that in mind. Besides its searing shade of paint, the Wrangler Backcountry is based on the Sahara model and comes equipped as you'd expect for a real, useful, backwoods vehicle. An off-road-spec front bumper joins a matching powdercoated rear bumper, and its 17-inch wheels are borrowed from the hardcore Rubicon model. Buyers will have a choice of Rubicon Rock Rails or Sahara side steps to ease ingress and egress, and a hardtop in either black or, for an added price, a body-color. But hopefully not purple. The interior is updated for the Wrangler Backcountry with black and grey plastics and stitching, along with black leather and "sport mesh" seating surfaces. A nine-speaker Alpine sound system pumps up the jams, and Bluetooth comes standard. You can read more about the Jeep Wrangler Backcountry in the press release below, but first, check out our high-res image gallery of live photos from the show floor in LA. Oh, and if you do really like Xtreme Purple, you should know that the Wrangler Backcountry is the only Jeep you can get in this particular retina-assaulting hue. 2016 Jeep Wrangler Backcountry The Jeep Wrangler Backcountry boasts a winter capability theme and is based on the Wrangler Sahara model. It features a Backcountry decal on the front fender and rear quarter panel, a unique off-road front and rear powder coated bumper, 17-inch Rubicon wheels painted in Mid-gloss Black and a black fuel fill door. Wrangler Rubicon rock rails are standard on the Wrangler Backcountry, but Sahara side steps are also available at no additional charge. A black hard top is standard, but an optional body color hard top is also available. Wrangler Backcountry is available in five colors: Hydro Blue, Black, Bright White, Granite Crystal and Xtreme Purple. Backcountry is the only model in Wrangler's lineup available in Xtreme Purple.

2013 Jeep Wrangler Moab Edition

There will forever be a soft spot in my heart for the Jeep Wrangler. The last one I owned was red, and, as a 1990 model, had the square headlights derided by Jeep enthusiasts who grew up on the Civilian Jeeps that descended from their General Purpose military ancestors. As a teenager, I couldn't have cared less what shape its headlights happened to be - to me, a Jeep Wrangler represented freedom; a carefree do-it-all machine equally at home with the top stowed away in the summer or with the heater on full blast in the snowy clutches of Old Man Winter. In Dr. Seuss parlance, my square-headlighted Sneetch was just as worthy as any round-headlighted Sneetch.
All that said, I'll be the first person to advise against buying a Jeep Wrangler of any sort for owners who don't plan to use it as its makers intend. There's no good reason to punish yourself with a stiff and springy ride, a loud and somewhat drafty (though generally water-resistant) interior or the poor fuel economy expected of a block-shaped vehicle if you don't enjoy its other, more exciting benefits.
Of course, Jeep has done its darndest over the years to make the Wrangler as civilized as possible while keeping it as capable as federal law will allow. The 2013 Jeep Wrangler Moab edition is one of Jeep's latest attempts to attract attention from the upper reaches of the active lifestyle set, and I spent a week with one to see what makes the Moab special.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall